Adstra, a global leader in enterprise identity resolution across media and marketing touchpoints, has announced the launch of Conexa Workspace, the latest evolution of its Conexa™ Composable Identity Platform. The new Workspace introduces a turnkey, self-service experience through an updated user interface, enabling brands to unify fragmented customer data, identify high-value audiences across the web, and activate insights that drive measurable marketing and business outcomes.

As identity challenges intensify amid signal loss, walled gardens, and rising acquisition costs, brands are seeking more control over how identity data is unified, accessed, and activated. Conexa Workspace reflects this shift by delivering flexible, scalable identity capabilities in a composable framework designed for modern marketing teams.

The Growing Complexity of Identity in Modern Marketing

Identity resolution has become a foundational challenge for marketers navigating a privacy-first, omnichannel ecosystem.

Fragmentation Across Touchpoints

Brands today manage customer data across:

• Websites and mobile apps

• CRM and CDP platforms

• Paid media, owned channels, and partners

• Logged-in and anonymous environments

Without a unified identity layer, these data sources create disconnected views of customers, limiting personalization, measurement, and growth.

Pressure Beyond Walled Gardens

Walled ecosystems restrict transparency, scale, and portability. As a result, brands—especially direct-to-consumer and challenger brands—are increasingly prioritizing identity solutions that provide:

• Independent audience control

• Higher match rates across channels

• Reduced reliance on closed platforms

Conexa was built specifically to address these challenges through composability and interoperability.

What Is Conexa Workspace?

Conexa Workspace is the newest interface layer for Adstra’s Conexa™ Composable Identity Platform, delivering direct, turnkey access to identity capabilities in a self-service environment.

A Turnkey Identity Experience

The Workspace enables brands to:

• Access the full Conexa identity network

• Activate modules without heavy integration overhead

• Manage identity workflows through an intuitive UI

This approach lowers operational friction while maintaining enterprise-grade scale and precision.

Built on a Composable Identity Framework

Conexa is positioned as the industry’s first Composable Identity Platform. Rather than forcing brands into a rigid system, Conexa allows organizations to:

• Activate individual modules to enhance existing stacks

• Deploy a full end-to-end identity solution

• Adapt identity strategies as needs evolve

This flexibility ensures brands retain control while future-proofing their marketing infrastructure.

Key Capabilities Available Through Conexa Workspace

Conexa Workspace unlocks several high-impact identity capabilities that support data unification, audience expansion, and performance optimization.

First-Party Data Unification and Enrichment

Disparate customer data remains one of the biggest barriers to actionable insights.

Creating a Persistent Customer View

With Conexa Workspace, brands can:

• Securely ingest fragmented first-party data

• Unify records into a single, persistent identity

• Enrich customer profiles with additional attributes

This unified view supports more informed decisions across marketing, product development, and customer engagement.

Strategic Value for Enterprise Teams

By consolidating identity at the foundation, organizations can move beyond reactive campaigns toward proactive, insight-driven strategies.

Online Visitor Intelligence for Anonymous Audiences

A significant portion of web traffic remains anonymous, limiting addressability and measurement.

Resolving Unknown Visitors

Conexa Workspace enables brands to:

• Identify anonymous website visitors

• Resolve them against Adstra’s identity graph

• Convert unknown traffic into addressable audiences

This capability increases reach without relying on third-party cookies.

Driving Smarter Activation

By unlocking visibility into anonymous behaviors, brands can better tailor messaging, optimize journeys, and improve attribution accuracy.

Total Addressable Market (TAM) Expansion

Scale remains a constant challenge in modern digital acquisition.

Expanding Reach With Addressable Identity

Through Conexa Workspace, marketers gain:

• Direct access to Adstra’s consumer attributes and identifiers

• Greater control over audience construction

• Improved precision across activation channels

This enables brands to expand their total addressable market while maintaining relevance and performance.

Reducing Acquisition Costs

Higher match rates and better targeting help lower cost-per-acquisition and mitigate audience fatigue over time.

Supporting DTC and Challenger Brand Growth

Conexa Workspace is particularly impactful for emerging brands competing against larger incumbents.

Combatting Audience Fatigue

By unlocking scalable, identity-driven audiences outside walled ecosystems, brands can:

• Refresh acquisition pipelines

• Improve performance consistency

• Reduce dependency on saturated channels

Enhancing Media Efficiency

Improved identity resolution leads to:

• Better campaign measurement

• Real-time optimization

• Increased confidence in media investment decisions

Customer Validation: InsightsRx Perspective

Early adopters are already highlighting the value of Conexa Workspace.

Egbavwe Pela, CEO and Co-Founder of InsightsRx, emphasized the platform’s ability to improve audience quality and confidence in activation:

• Turnkey access reduces operational friction

• Direct, non-transcoded distribution preserves data fidelity

• Advanced tagging enables real-time validation and optimization

These capabilities help agencies and brands deliver more predictable and measurable outcomes for clients.

Executive Vision From Adstra

Adstra leadership positions Conexa Workspace as a direct response to market demand.

Rick Erwin, CEO of Adstra, highlighted the growing need for self-service access to composable identity:

• Brands want faster access to identity infrastructure

• Flexibility and control are now essential

• Unified identity drives scalable, measurable growth

Workspace simplifies how brands tap into Conexa’s network while preserving the platform’s modular advantages.

Composability as the Future of Enterprise Identity

Identity strategies are no longer static.

Why Flexibility Matters

As privacy rules, identifiers, and channels evolve, brands need identity solutions that can:

• Scale without replatforming

• Integrate into existing ecosystems

• Support future innovation

Conexa’s composable approach ensures identity adapts to business needs—not the other way around.

Interoperability Without Compromise

Conexa Workspace allows customization without sacrificing:

• Control

• Portability

• Transparency

This balance is increasingly critical as marketing stacks grow more complex.

Conclusion: Conexa Workspace Redefines How Brands Control Identity

The launch of Conexa Workspace represents a pivotal step in Adstra’s vision for enterprise identity. By delivering turnkey, self-service access to its composable identity platform, Adstra empowers brands to unify data, unlock anonymous audiences, and scale activation beyond traditional limitations.

As identity becomes the connective tissue of modern marketing, platforms that prioritize flexibility, interoperability, and control will define the next era of growth. Conexa Workspace positions Adstra—and its customers—at the center of that evolution, where brands dictate identity strategy and technology adapts to meet their needs.

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