AdPlayer.Pro has appointed its new Chief Executive Officer.

AdPlayer.Pro, a global provider of outstream video ad solutions has announced the appointment of Natalie Romankina as its new Chief Executive Officer, who previously held the CBDO role in the company.

According to the official announcement, given her 15+ years of professional experience, as well as her deep knowledge of advertising technology, the appointment of Natalie Romankina is a part of the company’s strategy to strengthen AdPlayer.Pro’s position as the leader in the online video ad tech industry.

“Having been with AdPlayer.Pro since its founding, and all through the past 7 years of success, I couldn’t be happier to take a new, key role in the company’s management. And I’m definitely looking forward to enhancing its vision and strategy in order to drive the company’s business forward,” Ms Romankina said.

Namely, some of the strategic plans, already in the works, include the further upgrade of the functional backbone of the AdPlayer.Pro white label ad server solution.

According to Natalie Romankina, the key idea behind the upgrade is to expand the flexibility of the offered technology further, so that each customer can adjust it precisely to its business needs.