AdPlayer.Pro introduces new Demand integration options, streamlines video ad performance in mobile apps.

AdPlayer.Pro, a global provider of online video advertising technologies, has announced a set of crucial feature upgrades in their flagship products. These enhancements aim to bolster video ad targeting precision and streamline in-app video ad placements.

Prebid Vendor Integration and Google's PPID Support

• Prebid Integration: Extended capabilities for Prebid vendor integration, enhancing the bidding process.
• Google's PPID Parameter: Added ability to pass Google's Publisher Provided Identifier (PPID) in bid requests.
  • Preparation for Cookieless Future: Aligns with the upcoming deprecation of third-party cookies, scheduled for 2025.
  • Precision in Ad Targeting: Ensures preferred frequency capping configurations work properly across all platforms and screens.

CEO's Insights

• Natalie Romankina, CEO of AdPlayer.Pro: Emphasized the importance of these updates in maintaining high precision in video ad targeting as the industry transitions to a cookieless future.

In-App Video Ad Format Upgrades

• Enhanced Mobile Integration: Improvements aimed at streamlining the integration of video ad placements in mobile apps.
• Growing In-App Advertising: Addressing the surge in in-app video advertising across various sectors beyond gaming.
• Recent Updates: Upgraded mobile SDKs and upcoming enhancements in the mobile segment.

Strategic Vision

• AdPlayer.Pro's Commitment: Demonstrates the company's proactive approach in providing essential tools for advertisers to adapt to evolving industry standards and technological advancements.

AdPlayer.Pro's latest feature upgrades signify a pivotal step towards enhancing video ad targeting precision and optimizing in-app video ad placements. These improvements align with the industry's shift towards a cookieless future and the growing demand for effective mobile ad tech solutions.