As AI reshapes how users find information online, Adogy wants to make sure brands aren’t left behind. The digital marketing agency, known for its work in Generative Engine Optimization (GEO), has released a new industry report titled Top Generative Engine Optimization (GEO) Agencies in the World—a guide aimed at helping businesses navigate the fast-evolving world of AI-driven search.

Unlike traditional SEO, which revolves around keywords and backlinks, GEO focuses on discoverability within AI-generated responses—think Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot. The discipline ensures that when users ask AI systems for insights, products, or recommendations, a brand’s name surfaces naturally and accurately.

“AI search is redefining how people discover brands,” said Tim Worstell, Chief of Digital at Adogy. “This guide gives businesses a clear framework for choosing GEO partners who know how to position content effectively for AI-driven platforms, not just traditional search engines.”

The report ranks GEO agencies based on performance, innovation, authority leverage, and client impact:

• Performance evaluates how well agencies boost brand visibility within generative search environments.

• Innovation measures their ability to deploy new tools and techniques tailored to AI search models.

• Authority leverage assesses how agencies convert media mentions into long-term GEO benefits.

• Client impact examines tangible outcomes like increased brand mentions, organic traffic, and inclusion in AI-generated summaries.

Adogy’s findings underscore a shift in SEO fundamentals. Mentions in authoritative publications now carry more weight than ever, semantic clarity is outperforming keyword stuffing, and AI visibility is fast becoming the new search currency.

For businesses, this marks a turning point: success in generative search means understanding not just what people query—but how AI interprets, contextualizes, and presents those answers. Adogy, which blends SEO, digital PR, and GEO, is positioning itself as a key navigator for brands adapting to this new search landscape.

As large language models increasingly mediate how consumers discover products and services, one thing is clear—brands that ignore GEO risk becoming invisible in the next era of search.

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