• Over 100 new Creative Cloud features empower creative professionals with more speed, precision and control and power even more of the creative process, with powerful new innovations across Photoshop, Illustrator, Premiere Pro, InDesign, Lightroom, Adobe Express and an all-new Frame.io

• Adobe’s Firefly family of creative generative AI models, designed to be commercially safe, expands to video and delivers breakthroughs in imaging, vectors and design

• GenStudio for Performance Marketing, now generally available, is the latest enterprise application within Adobe GenStudio, Adobe’s end-to-end content supply chain solution

At Adobe MAX 2024, the global creative community gathered to witness the launch of over 100 new Creative Cloud features. Powered by Adobe Firefly, these features provide creators with powerful tools to conceptualize, collaborate, and work more productively. The conference also showcased major updates to Adobe Express and Frame.io, streamlining collaboration across creative teams and stakeholders.

• Adobe Firefly Updates:

  • Introduction of the Firefly Video Model (beta), allowing video creation from text and image prompts.
  • Enhanced Firefly Image 3 Model generating images four times faster.
  • Breakthroughs in the Firefly Vector Model (beta), providing more creative control for Adobe Illustrator users.
  • Firefly’s services are used by top global brands, ensuring content is commercially safe.

• Photoshop & Illustrator Enhancements:

  • New tools like Distraction Removal and Generative Workspace (beta) enhance the creative process.
  • Photoshop introduces Generative Fill, Generative Expand, and other AI-powered features.
  • Illustrator offers new capabilities, including Objects on Path and Enhanced Image Trace, enabling faster vector creation.

• Frame.io & Adobe Express for Content Creation at Scale:

  • Frame.io expands its video post-production tools to include collaboration on audio, photo, and design workflows.
  • Adobe Express introduces enterprise capabilities for AI-powered workflows, providing teams with seamless access to assets.

• Adobe GenStudio for Performance Marketing:

  • GenStudio’s latest AI-first application helps brands optimize content for marketing campaigns, bringing creative and marketing teams together to scale personalized ads with agility.
  • Partnerships with Google, Meta, Microsoft, and TikTok allow instant campaign activation and performance insights.

• Creative Exploration & Ideation:

  • Adobe showcased Project Concept, enabling multiplayer collaboration for creative concept development.
  • Photoshop’s Generative Workspace (beta) helps designers brainstorm and iterate faster.

• Empowering the Next Generation:

  • Adobe announced a global initiative to develop AI literacy and content creation skills for 30 million students and teachers.
  • Adobe Digital Academy expands, offering training, certifications, and career pathways for the future workforce.

• Adobe Foundation’s $1M Commitment:

  • Adobe Foundation donated $1M to support hurricane recovery efforts in Florida and underrepresented creative communities in Miami.

Adobe MAX 2024 brought groundbreaking advancements in AI and creativity, empowering creators, businesses, and future generations to unleash their potential. From new Firefly models to enhanced creative tools, Adobe continues to revolutionize content creation and collaboration.