• Leading brands and agencies like Dentsu, Havas, Prudential, Virgin Australia and Workday rely on Adobe Express to create professional looking content at scale – with features powered by Firefly generative AI designed to be safe for commercial use

• Powerful new features, seamless workflows with Creative Cloud and 150+ add-ons with leading social, productivity and collaboration apps empower marketing, HR, sales and communications teams to easily create on-brand assets and get campaigns to market faster

• Rapid growth of Adobe Express ecosystem now reaches more enterprise users where they work through integrations with leading platforms like ChatGPT, Google, Slack, Wix and now Box, Hubspot and Webflow – as well as Adobe apps like Acrobat and GenStudio

Adobe has announced significant innovations to Adobe Express, aimed at empowering large enterprises to accelerate and scale on-brand content creation. The new features focus on enhancing collaboration across teams, agencies, and partners, making it easier for organizations to maintain brand consistency in their marketing efforts.

Starting October 14, Adobe Express will introduce several features designed to improve the content creation process for marketers and business users:

1. Empowerment for All Users

   • Professional Templates: A collection of professionally designed templates and a multimedia library of assets including photos, videos, fonts, and music tracks.
   • Animate All: One-click animation for entire designs, emphasizing key elements like CTAs.
   • Long-form Text Flow: Enhanced layout capabilities for multipage documents and brochures.
   • Infographics Support: Simplified creation of graphs, charts, and tables.
   • Presentation Enhancements: Improved support for presentations, including PowerPoint slide imports with higher fidelity.

2. Supercharging Productivity with AI

   • AI-Enhanced Features: Tools to rewrite text, translate into 46 languages, and resize content for various social channels.
   • Contextual Awareness: AI tools that maintain messaging intent during translation and text adjustments.

3. Enabling Seamless Collaboration

   • Firefly Custom Model Integration: Create campaigns matching brand styles with custom models.
   • One-click Brand Application: Quickly apply brand colors and assets across multiple pages.
   • InDesign and Lightroom Integration: Import and convert Adobe InDesign files, and easily add photos from Lightroom.

4. Brand Protection and Oversight

   • Controlled Templates: Lockable templates to enforce brand integrity.
   • Shared Calendars: Allow brand stewards to review and edit planned social posts before publication.

Integration with Adobe GenStudio

Adobe Express for Enterprise seamlessly integrates with Adobe Acrobat, Creative Cloud, and Adobe Experience Manager (AEM) Assets. It is also integrated with Adobe GenStudio, Adobe’s end-to-end content lifecycle solution, allowing marketers to reuse existing brand-approved content and generate variations for digital channels.

Expanding the Adobe Express Ecosystem

The Adobe Express Add-On marketplace has tripled in size, featuring integrations with platforms like Dropbox, Google Drive, and Slack. New partnerships with Box, HubSpot, and Webflow further enhance Adobe Express's capabilities. Additionally, collaborations with Microsoft and Miro aim to unlock new levels of creativity and productivity for enterprise users.

With these innovations, Adobe Express positions itself as a critical tool in the content supply chain, enabling organizations to create on-brand content efficiently while fostering collaboration and ensuring brand integrity. As enterprises increasingly rely on Adobe Express, the platform is set to enhance the overall content creation experience.