At AWS re:Invent, Adobe announced an enhanced collaboration with Amazon Web Services (AWS) to make Adobe Experience Platform (AEP) available on AWS. This strategic move empowers brands to deliver highly personalized experiences by leveraging real-time insights across online and offline channels. By integrating AEP applications with AWS’s robust cloud infrastructure, businesses can scale customer experience management with unmatched flexibility and security.

1. Adobe Experience Platform Now Available on AWS

• Centralized Insights and Workflows:
  • AEP offers a single customer view for real-time personalization across channels.
  • Integration with AWS provides brands the flexibility to centralize workflows and scale operations efficiently.
• Applications Available on AWS:
  • Adobe Real-Time CDP: Builds real-time customer profiles for impactful engagement.
  • Adobe Journey Optimizer: Enables personalized multi-channel customer journeys.
  • Adobe Customer Journey Analytics: Offers actionable insights for campaign optimization.

2. Industry Adoption of Adobe Experience Platform

• Trusted by Leading Brands:
  • Companies like Coca-Cola, Major League Baseball, Marriott, and Panera Bread rely on AEP for superior customer experience management.
  • Teams use AEP to identify consumer preference shifts and deliver timely, meaningful interactions.
• Enhanced Infrastructure for Scalability:
  • Upcoming availability on AWS will provide brands with secure, scalable solutions to activate customer insights faster.

3. Executive Insights on the Partnership

• Anjul Bhambhri, Adobe Experience Cloud:
  • Highlights the critical role of AEP in delivering one-to-one personalization using AI to enhance productivity and ROI.
• Kathrin Renz, AWS Industries:
  • Emphasizes the partnership’s focus on giving enterprises tools to scale customer experience management across current and future applications.

4. Benefits for Brands with AEP on AWS

• Real-Time Audience Creation and Engagement:
  • Adobe Real-Time CDP helps brands target B2C and B2B audiences with updates as interactions happen.
• Personalized Journeys Across Touchpoints:
  • Adobe Journey Optimizer enables seamless orchestration of experiences across web, mobile, and email.
  • The B2B Edition enhances coordination between sales and marketing teams.
• Enhanced Campaign Analytics:
  • Customer Journey Analytics measures engagement across channels, providing detailed insights into AI-generated content performance.

5. Leveraging AWS Native Services for Efficiency

• Streamlined Data Management:
  • AWS services like Amazon S3, DynamoDB, and Glue reduce operational overhead and accelerate workflows.
• Seamless Integration:
  • Joint efforts by Adobe and AWS ensure smooth implementation of solutions, available through Adobe and AWS Marketplace by 2025.

6. Building on a Strong Foundation

• Existing Adobe Solutions on AWS:
  • Adobe Experience Cloud applications already enhance marketing strategies with personalized digital experiences.
• Vision for the Future:
  • The expanded partnership aims to redefine customer engagement with innovative AI-driven and data-centric solutions.

Adobe’s partnership with AWS marks a significant milestone in customer experience management. By bringing AEP to AWS, brands gain access to cutting-edge tools that combine real-time insights, scalable workflows, and personalized experiences. As this collaboration evolves, businesses can look forward to a future of deeper customer connections and data-driven growth.