adMarketplace, the leading provider of native search advertising, has successfully completed its System and Organization Controls (SOC) 2 Type I and Type II audits. This milestone underscores adMarketplace's commitment to adhering to the highest industry standards for data security, availability, and integrity, ensuring trust and protection for its partners.

What is SOC 2 Compliance?

Developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 standards are a framework that validates how companies manage sensitive customer data. The SOC 2 audits focus on five key trust principles:

• Security: Protecting systems and data against unauthorized access.
• Availability: Ensuring reliable system performance and uptime.
• Processing Integrity: Ensuring data processes are complete, valid, and accurate.
• Confidentiality: Ensuring sensitive information remains private.
• Privacy: Protecting customer information from unauthorized use.

The rigorous SOC 2 standards ensure that companies demonstrate proper controls, policies, and practices for handling customer data.

Why This Matters to adMarketplace's Partners

By completing the SOC 2 Type I and Type II audits, adMarketplace demonstrates that its security controls meet industry-leading standards. This provides confidence to its partners—advertisers and publishers—about the protection and integrity of their data when partnering with adMarketplace.

Adam J. Epstein, Co-CEO and President of adMarketplace, shared the significance:

"adMarketplace is committed to innovating native search advertising solutions, and ensuring data security helps us build forever partnerships. Achieving SOC 2 compliance reinforces a mutual level of trust with our partners that critical business data is safe in our hands."

This certification builds transparency and confidence by showcasing adMarketplace's dedication to data security and operational excellence.

Certification Details

adMarketplace worked with Johanson Group LLP, a leading certification body specializing in global compliance standards. Johanson Group verified that adMarketplace's information security controls align with the stringent SOC 2 requirements for security, availability, and data protection.

This partnership highlights adMarketplace's proactive approach to maintaining a secure and trustworthy digital advertising environment.

Completing the SOC 2 Type I and Type II audits positions adMarketplace as a trusted leader in native search advertising solutions while emphasizing its commitment to data security and compliance. This step ensures partners can confidently trust that their data is secure, confidential, and handled with the highest standards in mind.