Adlook, a leading brand growth platform and part of the RTB House Group, has announced a strategic partnership with FreeWheel, a global leader in premium video advertising technology. This collaboration enables marketers to access top-tier Connected TV (CTV) and Online Video (OLV) inventory, leveraging Adlook's AI-powered bidding technology and FreeWheel's expansive supply to streamline campaign performance and improve targeting precision.

1. Power of the Partnership

• Adlook’s Deep Learning Bidder: Optimizes ad placement through AI, ensuring better results and improved efficiency.
• FreeWheel’s Premium Supply: Access to high-quality CTV and OLV inventory, enabling broader reach and better targeting.
• Streamlined Campaign Execution: Precision targeting and optimization minimize ad waste, ensuring more effective campaigns.

2. Key Benefits for Marketers and Publishers

• Enhanced Targeting: Real-time optimization of creative assets and messaging to resonate with the audience.
• Cost Efficiency: Reduces inefficiencies by consolidating fragmented platforms, optimizing budget allocation.
• Increased Reach: FreeWheel's extensive inventory enhances incremental reach for brands and publishers.

3. Industry Impact

• Quote from Viktor Zawadzki, VP of Platform Partnerships at Adlook:

  • "Our partnership with FreeWheel marks a significant milestone in offering marketers premium video advertising capabilities. Together, we’ll lead the industry with cutting-edge innovations in planning, curation, and optimization."

• Quote from Xavier Llerena, Executive Director at FreeWheel:

  • "This partnership helps brands and agencies leverage the full potential of video advertising, increasing reach and creating impactful connections with audiences."

4. Future Outlook

• AI-Driven Advertising: The collaboration will continue to evolve, offering new tools for campaign optimization and audience engagement.
• Broader Publisher Reach: Publishers benefit from increased access to high-quality video ad inventory, enhancing their reach and revenue potential.

The collaboration between Adlook and FreeWheel sets a new standard for video advertising by combining advanced AI technology with premium inventory. Marketers now have access to smarter, more efficient campaign solutions that deliver better performance, greater reach, and enhanced cost-effectiveness in the ever-evolving advertising landscape.