SEO used to be about ranking first on Google. Now, the real prize may be showing up in AI-generated answers. AdLift, the global SEO and digital marketing firm (now part of Liqvd Asia), is aiming to solve that problem with a new feature for its AI visibility platform, Tesseract.

The feature, called Brand Share of Voice (SOV), gives marketers a way to see which sources large language models (LLMs) cite when referencing their brand—and how often. In plain English: it’s a way to measure whether AI assistants like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews think your brand is worth mentioning.

From Rankings to References

In the old SEO playbook, a first-page ranking was the holy grail. But with the rise of AI-driven search, traditional SERPs are being replaced by synthesized answers, often with no click-through at all. That shift has left CMOs scrambling to understand how their brand appears—or disappears—in AI outputs.

“AI models are now gatekeepers of information,” said AdLift CEO and co-founder Prashant Puri. “If your brand isn’t being cited by authoritative sources, you risk invisibility in tomorrow’s search landscape. Brand SOV is about giving digital leaders the clarity they need to influence those AI outputs.”

What’s Inside Brand SOV

The new dashboards offer:

• Citation Tracking: Which sources are citing a brand and how often.

• Source Frequency Breakdown: Identifying which publications or domains influence AI responses most.

• Export Tools: Actionable data to strengthen brand trust signals in the places LLMs are listening.

By surfacing this data, AdLift positions Tesseract as one of the first platforms globally to make AI citation tracking available at scale—a capability that could reshape enterprise SEO strategies for the “zero-click” era.

Why It Matters

The launch lands at a pivotal moment for marketers. AI-generated answers are already siphoning traffic from traditional search, with some estimates suggesting double-digit drops in organic clicks. For brands, the question is no longer just “Where do we rank?” but “Whose sources do the AIs trust?”

Competitors in the SEO tool space—think Semrush, Ahrefs, and BrightEdge—are experimenting with AI visibility metrics. But AdLift’s move to formalize “Brand Share of Voice” could give it a head start in carving out a new category: AI-era authority measurement.

The Bottom Line

For marketers, Brand SOV reframes SEO around influence rather than position. If Google once cared about backlinks, tomorrow’s AI engines care about citations. And if AdLift is right, the brands that master those signals now will be the ones AI models surface later.

Get in touch with our MarTech Experts.