Aditude, the ad tech company known for its focus on publisher-first solutions, just made a major leadership move: the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO).

Gonsalves, a digital media veteran with more than 20 years of experience, joins Aditude from JWP Connatix, where he served as SVP of Global Business Development. He has also held senior leadership roles at Outbrain and Swisscom, sharpening his expertise in scaling revenue, building partnerships, and navigating the increasingly complex ad ecosystem.

For Aditude, the hire signals more than just a new C-suite title—it’s a play for aggressive growth in a market where competition for publishers and advertisers is fierce. As programmatic advertising consolidates, companies like Aditude are betting on specialized leadership to stand out.

“Anthony brings exactly the kind of strategic vision and execution expertise we need as we enter our next phase of growth,” said Jared, Aditude’s CEO and founder. “His understanding of the digital media landscape and ability to scale sales organizations makes him the ideal leader for our commercial strategy.”

In his new role, Gonsalves will oversee all revenue-generating operations, including sales, partnerships, and marketing, with a mandate to expand Aditude’s reach and sharpen its go-to-market strategy. His journalism background (Penn State) also underscores his media-savvy approach to storytelling—a skill increasingly relevant in an industry where brand trust is as valuable as revenue streams.

Industry Context:
The CRO role has become a fixture in ad tech and martech firms as companies push to unify sales, partnerships, and marketing under one revenue-focused strategy. Rivals such as The Trade Desk and PubMatic have similarly leaned on executive hires to scale global operations and keep pace with evolving privacy rules, shifting ad spend, and growing publisher demands for transparency.

For Aditude, this appointment could mark the beginning of a more aggressive push into the competitive video and programmatic landscape—areas where Gonsalves has already proved his chops.

“Joining Aditude at this pivotal moment is incredibly exciting,” Gonsalves said. “The foundation is strong, and I’m eager to unlock new opportunities, strengthen our market position, and deliver exceptional value for clients and partners.”

With Gonsalves at the revenue helm, Aditude is clearly signaling it wants to play a bigger role in shaping the future of digital advertising.

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