SaaS product unlocks – for the first time – near real-time insights into CTV across industry verticals, advertisers, spend and impression data by advertisers, network, station, app and DMA

AdImpact, a leading advertising intelligence company, has launched an industry-wide TV intelligence platform. This new platform builds on AdImpact's political advertising intelligence foundation, delivering comprehensive broadcast, cable, and CTV advertising and market intelligence at the local level for advertisers across various industries.

• Platform Launch: AdImpact's new TV intelligence platform spans all 210 DMAs, providing detailed insights into regional and national television landscapes across broadcast, cable, and CTV.
• Real-Time Data: Advertisers gain access to near real-time data on industry verticals, advertisers, spend, and impression metrics, enabling them to make informed decisions.

Market Insights

• Fragmented TV Industry: The rise of CTV has fragmented the television industry, making it challenging for advertisers and media operators to understand media performance and viewership trends comprehensively.
• Granular Data Access: The platform offers hyper-local and national scale insights, featuring granular airing-level data from an extensive local ad catalog with over 1.5 million unique creatives and more than 320 advertiser subcategories.

Strategic Advantages

• Competitor Analysis: Media operators, advertisers, and agencies can analyze competitor strategies, spending patterns, messaging, and creative trends tailored to their business needs.
• AI and ML Integration: AdImpact's enriched data, powered by proprietary AI, ML, and strategic partnerships, ensures market relevance and best-in-class TV ad intelligence at the local level, including CTV.

Leadership Perspective

• Don Norton, General Manager, Data Solutions at AdImpact: "As the television landscape continues to evolve, advertisers demand real-time insights into the markets and channels they’re investing in. Our user-friendly platform equips advertisers and media owners with the insights needed to make smart business decisions across traditional and streaming environments."

Platform Features

• User Interface: The AdImpact platform features an intuitive interface that simplifies access to creative, impression, and spend data in a unified view.
• Customization: The platform's flexible and customizable interface provides tailored insights addressing specific business challenges, helping advertisers understand their media investments' performance and incremental reach of unique audience segments.

AdImpact's new TV intelligence platform revolutionizes how advertisers access and utilize data across broadcast, cable, and CTV. By offering comprehensive, real-time insights, the platform empowers advertisers and media operators to optimize their strategies and achieve better outcomes in a fragmented television landscape.