ADELE, formerly known as Adele Creative, has officially relaunched as a full-service marketing, communications, and branding firm, marking a new chapter in its 10+ year legacy. With offices in Tallahassee, Florida, and Thomasville, Georgia, the firm unveiled an expanded strategic portfolio and a sharpened focus on brand legacy management.

The transition from Adele Creative to ADELE represents more than a name change—it’s a signal of deeper purpose. "The name ‘ADELE’ is derived from adal, meaning noble. That principle drives our mission—to promote, protect, and preserve the brand legacy of every client we serve,” said Lauren Wootton, founder and CEO.

Over the past decade, the agency has been instrumental in helping hundreds of organizations develop compelling creative, launch marketing campaigns, and build enduring brand identities. With the rebrand, ADELE deepens its consulting capabilities, now offering integrated marketing communications, strategic advisory, and brand storytelling aligned with long-term business growth.

Leadership Expansion Targets Scalable Strategy

To support this evolution, ADELE has appointed Valerie Wickboldt as Chief Strategy Officer. A seasoned marketing and communications executive, Wickboldt brings nearly 20 years of cross-sector experience, including leadership roles in nonprofit, healthcare, government, and association sectors.

"Valerie’s track record of guiding organizations through complex communications challenges and delivering measurable results made her an ideal fit,” said Wootton. “She brings a strategic lens that will elevate how we support our clients across sectors.”

Wickboldt is a Florida State University alumna, Leadership Florida lifetime member, and an active leader in the state’s civic and professional communities. Her accolades include FPRA Image Awards, News Service of Florida’s “40 Under 40,” and recognition by INFLUENCE magazine as one of Florida’s “Great Communicators.”

New Team Promotions Expand Core Capabilities

Alongside Wickboldt’s appointment, ADELE announced key internal promotions and new advisory roles to support its expanded mission:

• Joshwa Copeland, promoted to Director of Accounts

• Ben Fairbrother, PMP, named Emergency Management and Response Advisor

• Dr. Israel Wootton, Board-Certified Emergency Medicine Physician, joins as Healthcare and Emergency Management Advisor

• Shea Davenport, appointed as Content Manager

These updates bolster ADELE’s ability to deliver full-spectrum brand strategy services with sector-specific expertise in healthcare, emergency management, and crisis communications.

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