Adcom, a leading Midwest-based integrated marketing agency, has announced its acquisition of Spark Your Brand, Inc., a specialized branding and merchandising agency. This acquisition strengthens Adcom’s expertise in wholesale, retail, and eCommerce merchandising, further solidifying its position as a full-funnel marketing solutions provider.

Strategic Benefits of the Acquisition

• Expanded Industry Expertise:

  • Spark* brings specialized knowledge in the tools and building products industry, aligning with Adcom’s core focus areas.
  • The acquisition enhances Adcom’s branding and merchandising capabilities.

• Enhanced Service Offerings:

  • The merger integrates high-quality branding, merchandising, and full-funnel marketing solutions under one roof.
  • Clients will benefit from a more comprehensive suite of services across digital, retail, and wholesale marketing.

• Strengthening Talent & Culture:

  • Randy Golenberg, CEO of Spark*, will continue leading Spark* as a business unit within Adcom.
  • The combined team will drive innovation, creativity, and measurable impact at every stage of the customer journey.
  • A shared business and cultural alignment ensures a seamless transition.

Leadership Insights on the Acquisition

• Craig Martin, Chief Growth Officer, Adcom:
  "This acquisition strengthens our full-funnel marketing capabilities, allowing us to drive measurable impact for our clients."

• Randy Golenberg, CEO, Spark Your Brand:
  "Joining Adcom enables us to scale our expertise and deliver even greater results for our clients while maintaining our brand identity."

• Justin Morcelle, President & COO, Adcom:
  "Spark*’s talented team enhances our ability to create top-tier marketing programs, making this partnership a perfect fit."

• Joe Kubic, CEO, Adcom:
  "This move reinforces our commitment to fostering innovation within the region’s marketing landscape."

With Spark* operating as a business unit within Adcom, the integration ensures continuity for existing clients while unlocking new growth opportunities. Adcom remains dedicated to delivering high-impact marketing solutions and enhancing the creative marketing ecosystem.