Acxiom has teamed up with ReachTV, the leading airport-based streaming television network, to launch a first-of-its-kind Travel Retail Media Network (RMN). The partnership aims to give brands a new way to reach more than 50 million travelers each month across 90 U.S. airports through data-driven, omnichannel advertising.

Powered by Acxiom’s Retail and Commerce Media Networks (RCMN) team, the collaboration merges ReachTV’s national airport footprint with Acxiom’s advanced Identity & Onboarding and Data Clean Room technologies. The goal: help advertisers connect with travelers at every touchpoint, from terminals to takeoff, with greater precision and measurable outcomes.

The new RMN integrates Acxiom’s data foundation with ReachTV’s Travel Sync 365—a platform that combines mobile, location, and behavioral intelligence to deliver a 360-degree view of traveler audiences. Together, they create a unified ecosystem that supports real-time audience activation, cross-channel measurement, and transparent attribution.

“Together, Acxiom and ReachTV are transforming how brands engage with travelers everywhere,” said Elizabeth Donovan, SVP, Head of Retail and Commerce Media Networks at Acxiom. “Our innovative approach helps advertisers deliver messages that resonate with consumers in the moments that matter most.”

By connecting media, data, and commerce, the partnership gives marketers access to a $15 trillion consumer spending market—representing nearly 70% of U.S. GDP.

“For travelers, it means relevant, timely content that enhances their journey,” added Lynnwood Bibbens, CEO and founder of ReachTV. “For brands, it unlocks a smarter, more connected way to reach high-value audiences.”

With data representing 2.6 billion reachable people globally, Acxiom continues to expand its footprint in retail and commerce media. The collaboration with ReachTV cements both companies’ position at the forefront of data-powered advertising innovation—delivering scalable, measurable, and contextual ad experiences for brands across the travel ecosystem.

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