New email, automation, and reporting features powered by AI will help marketers build more effective campaigns in less time than ever

ActiveCampaign has announced the dates for its inaugural product keynote, a highly anticipated event where marketers can gain exclusive insights from the company’s product experts. The keynote will introduce groundbreaking features set to redefine marketing automation, empowering marketers to transform their strategies, ignite creativity, and stay ahead of industry trends.

1. Keynote Date and Audience:

• Date: The product keynote is scheduled for September 12, 2024.
• Audience: Tailored for ActiveCampaign’s global audience and workforce.
• Access: Attendees will get a firsthand look at innovations developed over the past year.

2. Introduction to New Features:

• Product Evolution: The keynote will showcase ActiveCampaign’s product evolution, including immediately usable new features.
• Focus Areas: AI-powered tools, automation enhancements, and improved reporting capabilities.

3. AI-Powered Tools for Marketers:

• AI Brand Kit: Personalizes brand elements to align with marketing goals.
• AI Suggested Segments: Provides recommendations for segmenting audiences effectively.
• AI Email Calendar: Offers optimized scheduling for email campaigns.
• AI Content and Image Generator: Simplifies content creation with AI-generated suggestions.
• AI Campaign Follow-Up: Automates and personalizes follow-up actions to drive engagement.

4. Enhanced Automation Capabilities:

• Redesigned Automation Experience: Includes improved navigation and a more intuitive action setup.
• Efficiency Gains: Streamlined workflows and simplified processes enable faster automation creation.

5. Advanced Reporting Features:

• New Reporting Experience: Provides easier access to performance insights.
• ActiveInsights: Offers interactive questions and prompts for deeper analysis.
• BotSense: Filters out unreliable data to ensure accuracy in reporting.

ActiveCampaign's inaugural product keynote is set to revolutionize marketing automation with its introduction of cutting-edge AI tools, enhanced automation capabilities, and advanced reporting features. Marketers are encouraged to attend this event to stay ahead in the competitive landscape, leveraging these innovations to create impactful, data-driven campaigns.