ActiveCampaign, a top-tier marketing automation platform, has launched Active Intelligence—a revolutionary user experience that embeds AI across every function of the platform. This innovation aims to transform marketing by making it faster, smarter, and deeply intuitive. Launched ahead of their Innovation Keynote on May 28, Active Intelligence introduces a next-gen model of AI-first marketing orchestration.

1. What is Active Intelligence?

• A platform-wide intelligence engine built into ActiveCampaign.

• Goes beyond standard automation by enabling AI-first marketing orchestration.

• Empowers marketers to define goals while AI builds and optimizes campaigns autonomously.

2. Core Features of Active Intelligence

• Conversational Workspace: Interact with the system in natural language.

• Autonomous AI Agents: Automate complex processes with minimal input.

• Performance Insights: Real-time analysis and adaptation for campaign optimization.

3. Customer Success Story

• Amy Chinitz of Spark Joy New York reported tripling her sales using ActiveCampaign’s AI.

• Praises the AI for preserving brand voice while increasing content production speed.

• Highlights how AI acts as a creative partner rather than a simple automation tool.

4. Introduction of 12+ Specialized AI Agents

• Brand Kit Agent: Instantly applies business branding to content.

• Suggested Segments Agent: Identifies and targets high-value customer segments.

• AI Automation Agent: Crafts personalized messages and campaigns to boost conversions.

• Agents work independently to imagine, activate, and evaluate marketing actions.

5. Enhanced Messaging Capabilities

• WhatsApp Integration: Reach over 2.4 billion users via native WhatsApp Messaging.

• Enables personalized, real-time messaging within broader workflows.

• A result of the recent acquisition of Hilos.

6. Upgraded SMS Functionality

• AI-generated SMS and MMS campaigns for faster deployment.

• Ability to register dedicated numbers and use a new conversational inbox.

• Delivers timely, targeted messages with minimal technical effort.

7. Strategic Partnership with Wix

• Seamless integration with Wix’s suite of tools (sites, stores, events, bookings).

• Syncs customer data to trigger real-time automations in ActiveCampaign.

• Demonstrates the push toward an intelligent, interconnected marketing ecosystem.

8. Future Outlook: Connected AI Ecosystem

• Powered by Model Context Protocol (MCP) and Agent-to-Agent (A2A) tech.

• Envisions a future where AI tools collaborate for maximum efficiency.

• Positions ActiveCampaign as a co-creator in performance-driven marketing.

ActiveCampaign’s launch of Active Intelligence sets a new benchmark for what marketing automation can achieve. By embedding AI into the core of every marketing function, the platform enables businesses—regardless of size—to operate with the sophistication of a full marketing department. With innovations like AI agents, WhatsApp integration, and Wix partnership, ActiveCampaign is reshaping the future of MarTech through intelligence, automation, and performance.