Act-On, known for its intuitive marketing automation platform, has announced Act-On InSite™, a generative AI-powered web chat agent designed to elevate lead acquisition and streamline customer interaction. Integrated with the Act-On Marketing Automation Platform, InSite provides marketing teams with a high-performance AI web experience, reducing setup and maintenance time while increasing engagement.

Key Features of Act-On InSite™

• Generative AI-Powered Web Agent

  • InSite is embedded into the customer’s website to interact with visitors, answering questions about products and services. It provides a direct link to sales and support, making it easier for visitors to connect.
  • Unlike traditional chatbots requiring extensive scripting, InSite uses generative AI for rapid setup, launching in just a few days and needing minimal ongoing maintenance.

• Seamless Integration with Act-On Marketing Automation Platform

  • Leads captured by InSite are automatically processed within Act-On’s marketing automation ecosystem. This includes lead scoring, response automation, and instant sharing with sales teams, streamlining the lead nurturing and conversion process.

• Enhanced User Experience and Increased Conversion Rates

  • As web users increasingly expect AI-powered interaction, InSite meets these demands by engaging visitors more effectively, fostering deeper connections, and enabling faster decision-making.
  • Jeff Day, Act-On’s Chief Marketing Officer, notes, “Customers interacting through chat are three times more likely to convert than those who don’t.” Act-On InSite helps brands facilitate these conversions by providing prompt, relevant answers, thereby reducing friction in the buyer’s journey.

Act-On InSite’s Industry Impact and Partnership with MOPO

• Responding to Customer Expectations

  • The rise of conversational AI, fueled by advancements like ChatGPT, has set new standards for online interaction. Act-On InSite delivers on these expectations, making it easier for brands to engage and retain visitors.

• Strategic Partnership with MOPO

  • Act-On collaborated with conversational AI leader MOPO to launch InSite. MOPO’s expertise enhances InSite’s ability to deliver effective, real-time assistance, helping brands strategically shift their approach to customer engagement online.
  • Martin Hall, CEO of MOPO, emphasizes the potential of conversational AI: “Now is the time for businesses to adopt AI-powered chat to win customers online more effectively.”

With Act-On InSite™, brands can now provide a personalized, generative AI-powered chat experience that integrates seamlessly into their marketing automation platform. This advancement empowers companies to capture more leads, optimize customer journeys, and drive meaningful engagement. For more information on Act-On InSite, visit Act-On’s website.