Abbey Thomas Joins Anoki AI as CCO Amid Rapid CTV Expansion | Martech Edge | Best News on Marketing and Technology
GFG image
Abbey Thomas Joins Anoki AI as CCO Amid Rapid CTV Expansion

video advertising technology

Abbey Thomas Joins Anoki AI as CCO Amid Rapid CTV Expansion

Abbey Thomas Joins Anoki AI as CCO Amid Rapid CTV Expansion

Business Wire

Published on : Dec 16, 2024

Anoki AI, a trailblazer in AI solutions for Connected TV (CTV), has announced the appointment of Abbey Thomas as its Chief Commercial Officer (CCO). With over 20 years of experience in CTV and video advertising, Thomas’s addition comes at a time of rapid growth for the company, which has been doubling its revenue quarter-over-quarter since its inception earlier this year.

1. Abbey Thomas's Industry Expertise:

  • Thomas has a rich history of scaling advanced TV advertising platforms.
  • As Chief Revenue Officer at OpenAP, she established a robust revenue practice, resulting in over $1 billion in total platform sales.
  • Her previous roles include Chief Marketing Officer at Tremor Video and leadership positions at Entertainment Weekly and MTV.

2. Vision for Anoki AI:

  • Thomas is enthusiastic about joining Anoki AI during a transformative period in the CTV industry.
  • She highlights Anoki AI's unique multimodal approach that addresses challenges like content discovery and advertiser transparency.
  • The company’s technology focuses on hyper-personalized viewer experiences using scene-level metadata, eliminating the need for personal identifiable information (PII).

3. Leadership Endorsement:

  • Raghu Kodige, Co-Founder and CEO of Anoki AI, praised Thomas’s strategic expertise, calling her the ideal leader to scale the company's commercial operations.
  • Her skills in building partnerships and driving platform adoption are expected to accelerate the company’s global expansion.

4. Momentum for Anoki AI:

  • The company has gained traction through strategic alliances, including a groundbreaking partnership with Amagi.
  • It has secured major advertisers across industries like CPG, pharmaceuticals, automotive, and entertainment.
  • Partnerships with premium content providers such as Warner Bros. Discovery, Sony Pictures Entertainment, and PBS strengthen Anoki AI’s position as an innovator in content discovery and advertising effectiveness.

Abbey Thomas’s appointment signifies Anoki AI’s commitment to scaling operations and revolutionizing the CTV industry. With innovative AI-powered solutions, strategic partnerships, and a growing list of major advertisers, Anoki AI is set to redefine content discovery and advertising effectiveness in the streaming ecosystem.