When it comes to digital experience, fragmentation is the enemy. AB Tasty thinks it has the cure. The company today launched One Platform, a unified experimentation and personalization suite that brings client-side and server-side testing under one roof.

For years, product managers, marketers, and developers have been juggling multiple tools just to validate features, optimize customer journeys, and avoid botched rollouts. AB Tasty’s pitch: a single workflow that handles everything from progressive rollouts to cross-stack experimentation, complete with no-code tools for non-technical teams and robust APIs for developers.

Why It Matters

Experimentation has become a core pillar of digital product strategy, but siloed solutions have slowed teams down. AB Tasty is positioning One Platform as the bridge—connecting marketing’s need for quick tests with engineering’s need for safe deployments.

Key capabilities include:

• Safe, progressive rollouts – Control deployments to minimize risk.

• Cross-stack testing – Measure features across backend, web, and mobile.

• Unified customer journeys – Ensure consistent personalization everywhere.

• AI-driven insights – Optimize based on real sentiment and intent.

• Developer control – APIs, monitoring, and rollback baked in.

“Fragmented tools have forced teams into silos, leading to disruption, tests without impact, and potential mistakes,” said Rémi Aubert, AB Tasty Co-Founder and CEO. “One Platform closes that gap by giving product, marketing, and developer teams one place for experimentation, personalization, and feature management.”

The Bigger Picture

AB Tasty has been steadily bulking up its digital experience stack. In 2023, it acquired EmotionsAI to bring sentiment analysis into the fold. In 2024, it pushed into recommendation and merchandising tech. With One Platform, the company is signaling it’s no longer just another optimization vendor—it’s angling for a seat at the table alongside the likes of Optimizely, LaunchDarkly, and Adobe Target.

Co-founder Alix de Sagazan framed the move as part of a larger mission: “By bringing client-side and server-side experimentation into one platform, we’re empowering digital teams to align on outcomes, de-risk deployments, and deliver customer value faster than ever.”

What’s Next

With AI-powered insights and the promise of unified workflows, AB Tasty is betting that experimentation will shift from a niche activity to the cultural norm inside digital teams. If One Platform delivers, it could help companies move faster without breaking things—a balance many have yet to achieve.

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