SMS fraud is a $2.1 billion problem—and 8x8 thinks it has the fix. The cloud CX provider today rolled out Omni Shield Self-Service, a no-code tool designed to help businesses detect and block SMS fraud like Artificially Inflated Traffic (AIT) in real time.

Unlike traditional fraud defenses that require developers and delayed analysis, Omni Shield is built for business teams. The tool is embedded in 8x8 Connect and managed through an intuitive dashboard where users can spot anomalies, suspend suspicious traffic, and review live SMS performance trends—without touching a line of code.

“From e-commerce to banking, SMS is the backbone of digital engagement—and that makes it a growing target,” said Igor Mostovoy, Product Director, CPaaS at 8x8, Inc. “What used to take days now takes minutes—and that speed makes all the difference.”

Why It Matters: Fraud Moves Faster Than Businesses

In 2023, SMS fraud drained businesses of an estimated $2.1 billion, much of it tied to AIT schemes, phishing (smishing), and spoofing. With attackers scaling their operations globally, especially in mobile-first regions like Southeast Asia, traditional defenses often come too late to prevent financial or reputational damage.

Omni Shield flips the model by arming non-technical staff—marketing managers, operations leads, and security analysts—with real-time tools to stop fraud before costs balloon.

Features at a Glance

• Behavioral traffic analysis with live fraud alerts

• One-click blocking of risky operators or routes

• Auto-suspend controls to instantly halt bad traffic

• Real-time dashboards showing anomalies, conversion rates, and SMS health

Early Signals

According to 8x8, early adopters are already reporting significant reductions in AIT-related costs and stronger trust in SMS campaign performance. For industries like banking, logistics, and e-commerce, where SMS OTPs and confirmations drive daily engagement, the impact could be transformative.

8x8 isn’t the only vendor targeting SMS fraud, but by making its solution no-code and self-managed, it’s betting on accessibility and speed as the differentiators. In a channel where minutes can equal millions, that’s a compelling sell.

Get in touch with our MarTech Experts.