800.com Launches Game-Changing Call Tracking Integrations for Google, Meta, and Bing Ads

In today’s performance-driven marketing world, tracking clicks isn’t enough—tracking calls is where the real ROI lives. Now, 800.com, the cloud-based business phone system trusted by thousands, is raising the attribution bar with new integrations that plug directly into Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads.

The move puts 800.com squarely in the must-have toolkit for digital marketers who want more than vanity metrics. With seamless call tracking across the top three ad platforms, businesses can now pinpoint which campaigns are actually driving high-intent leads—and which ones are quietly burning budget.

“Today’s businesses can’t afford to waste budget on underperforming campaigns,” said Tom English, VP of Marketing at 800.com. “By integrating with Google, Meta, and Bing, we’re giving customers the tools to attribute leads accurately and make smarter marketing decisions.”

Full-Funnel Attribution Just Got a Lot Smarter

800.com’s new features are aimed directly at solving a long-standing problem in digital advertising: offline conversion blindness. Until now, marketers could see impressions, clicks, and web form fills—but calls? Those were often lost in the fog.

With the latest integrations, users can:

• Assign unique phone numbers to campaigns or ad groups

• Use Dynamic Number Insertion (DNI) to link inbound calls to specific ads or keywords

• Track call volume, duration, recordings, and lead quality

• Analyze performance directly within the 800.com dashboard

It’s a marketer’s dream: real-time campaign-level call attribution, without needing a developer or third-party middleware.

Why This Matters in a Multichannel World

As businesses spread budgets across search, display, and social, attribution becomes harder—and more important. Especially in industries like legal, home services, healthcare, and automotive, where phone calls are the lifeblood of sales.

With omnichannel ad strategies now the norm, understanding what truly drives conversions is crucial. 800.com is making it easier to cut waste and scale what works, based on data from actual customer interactions—not just clicks.

And let’s not overlook the impact on agencies and consultants.

“It’s hands-down one of the most powerful tools I’ve used to manage my marketing clients,” said one G2 reviewer. “This has not only improved transparency with my clients but also allowed me to optimize ad spend with data-driven decisions.”

That’s the kind of reporting clients actually care about.

Setup in Minutes, Not Hours

No IT tickets required. 800.com promises a quick setup—you can activate integrations right from the dashboard and start capturing call data instantly. That ease of use is another selling point in a market where call tracking tools often come with clunky interfaces and steep learning curves.