As B2B buying journeys become longer, messier, and more group-driven, Forrester is sending a clear message to vendors: revenue marketing platforms must evolve—or risk irrelevance.

In its newly released The Forrester Wave™: Revenue Marketing Platforms for B2B, Q1 2026, Forrester Research named 6sense® a Leader, recognizing the company’s agent-powered Revenue Intelligence platform for its depth, data sophistication, and ability to operationalize how modern buying decisions actually happen.

The recognition reinforces 6sense’s positioning as a go-to platform for large B2B enterprises navigating a reality where buyers form preferences early, engage anonymously, and expect highly personalized interactions long before they ever talk to sales.

Why this Wave matters now

Revenue marketing platforms have moved beyond lead scoring and campaign tracking. According to Forrester, today’s systems must reflect how B2B buyers really behave: researching independently, acting as buying groups rather than individuals, and shifting signals constantly across channels.

The Wave evaluated vendors that offer unified revenue marketing platforms, generate meaningful market revenue, and are frequently cited by Forrester’s enterprise clients. In other words, this wasn’t a checklist exercise—it was a test of who can actually support enterprise go-to-market teams under real-world conditions.

Forrester’s conclusion: 6sense stands out for organizations looking to unify marketing and sales engagement around predictive, AI-driven workflows.

What Forrester highlighted about 6sense

In the report, Forrester states that 6sense “best fits B2B enterprises seeking a data-rich, AI-powered platform to unify marketing and sales engagement and operationalize predictive, orchestrated revenue workflows.”

That’s not faint praise. It reflects a shift away from siloed marketing automation and CRM add-ons toward platforms that act as a connective layer across the entire revenue engine.

Forrester also described 6sense’s offering as “among the most complete” in the evaluation, calling out its Intelligent Workflows as a key differentiator. These workflows unify data, intent signals, and orchestration inside what Forrester describes as an adaptive, AI-driven canvas.

In practical terms, that means teams can move from insight to action without jumping between systems—or relying on static rules that quickly go stale.

Perfect scores where it counts

6sense received the highest possible score in 14 evaluation criteria, including:

• Data capabilities

• Anonymous audience segmentation

• Adaptive workflow and journey orchestration

Those areas are increasingly critical as buying activity shifts earlier and becomes harder to observe. Anonymous research, once treated as a blind spot, is now one of the most valuable signal sources for revenue teams—if they can act on it.

By scoring highly across data and orchestration, 6sense is positioning itself not just as an analytics layer, but as an execution engine for modern GTM teams.

Customer feedback reinforces the narrative

Beyond product capabilities, 6sense also received above-average customer feedback in the evaluation. Customers described the platform as “strategic, responsive, and deeply integrated,” with particular praise for data accuracy, predictive modeling, and measurable pipeline impact.

That emphasis on outcomes matters. As CFOs scrutinize MarTech spend more closely, platforms that can directly tie activity to pipeline quality and revenue velocity have a clear advantage.

According to 6sense, customers use the platform to uncover in-market accounts earlier, engage buying groups more effectively, and improve conversion rates—ultimately winning larger deals and closing them faster.

The broader competitive landscape

The revenue marketing platform category has become increasingly crowded, with vendors racing to layer AI onto legacy ABM, MAP, and CRM stacks. Many promise intelligence; fewer deliver orchestration that scales across enterprise complexity.

What sets 6sense apart, according to Forrester’s analysis, is the tight coupling of data, prediction, and action. Rather than treating AI as an add-on, the platform uses it to continuously adapt workflows based on changing buyer behavior.

That approach aligns with where the market is heading. Static journeys and rigid funnels are giving way to systems that respond in real time—because buyers do.

A signal for enterprise GTM teams

For enterprise B2B organizations reevaluating their revenue tech stacks in 2026, this Wave offers a clear signal. Platforms built for yesterday’s linear buying models are struggling to keep up with today’s reality of distributed decision-making and early-stage intent.

“B2B buying has fundamentally changed, and go-to-market teams need systems built for how decisions are made today,” said Chris Ball, CEO of 6sense.

The Forrester recognition suggests that 6sense is resonating with that need—particularly among enterprises looking to unify marketing and sales around shared, actionable intelligence.

The takeaway

Being named a Leader in Forrester’s Revenue Marketing Platforms Wave isn’t just about feature depth. It reflects alignment with how B2B growth actually happens in 2026: anonymously, collaboratively, and long before a demo request.

For 6sense, the recognition reinforces its strategy of building an agent-powered platform that doesn’t just surface insights, but helps teams act on them—faster and with greater confidence.

For the market, it’s another sign that revenue marketing is no longer about managing campaigns. It’s about orchestrating decisions.

Get in touch with our MarTech Experts.