5W Public Relations (5WPR), one of the largest independently-owned PR firms in the U.S., has been appointed as the agency of record for Acme Smoked Fish, the Brooklyn-based leader in premium smoked seafood.

The partnership will see 5WPR develop and execute an integrated communications strategy to grow brand awareness, strengthen Acme’s cultural relevance, and deepen consumer connections. The program will include strategic communications planning, media relations, influencer engagement, and creative storytelling, all aligned with Acme’s heritage and values.

“We’re thrilled to be working with Acme Smoked Fish, a brand with deep roots, iconic products, and an unwavering commitment to quality,” said Leigh Ann Ambrosi, Managing Partner and EVP, CPG & Lifestyle at 5WPR. “Our team looks forward to spotlighting Acme’s leadership in smoked seafood and helping tell the next chapter of its story through high-impact campaigns.”

A fourth-generation, family-owned company, Acme Smoked Fish has over a century of expertise crafting products such as lox, smoked salmon, and whitefish salad. Known for sustainability, innovation, and authentic food experiences, Acme products have become a staple in homes, delis, and restaurants nationwide.

From its New York headquarters, 5WPR will manage bi-annual product mailers, influencer partnerships, press campaigns, award submissions, and real-time media activations. The agency will also deploy robust analytics to track campaign performance and inform future strategy.

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