5WPR, a top-ranked independent integrated communications agency, has been named Agency of Record (AOR) for Yourgi, Inc., a U.S.-wide pet services marketplace connecting pet parents with trusted local providers—from grooming and training to walking, sitting, and boarding.

Yourgi’s platform streamlines access to pet services, bringing together resources, expert insights, and booking tools for modern pet owners while helping local businesses grow. The agency partnership will combine PR, thought leadership, paid media, and strategic reporting to amplify the brand’s visibility and market position.

Integrated Approach to Pet Marketing

5WPR’s scope covers:

• Public Relations & Media Relations: Developing key messages, securing earned media, local market outreach, and executive thought leadership.

• Paid Media Campaigns: Leveraging social, search, programmatic, CTV, and other channels to reach priority audiences.

• Strategic Reporting & Counsel: Ongoing account management, performance tracking, and identification of new growth opportunities.

“This partnership lets us elevate Yourgi’s mission through a fully integrated communications strategy,” said Marijana Gucunski, Senior VP at 5WPR. “We’re excited to drive awareness, establish thought leadership, and showcase the value the brand brings to pet parents and providers alike.”

Dr. Jennifer Strickland Fowler, CEO of Yourgi, added: “5WPR shares our commitment to excellence and innovation. Their expertise will be instrumental in advancing our mission and shaping the next chapter of our growth.”

Why It Matters

The collaboration builds on 5WPR’s experience in pet care and lifestyle sectors, combining traditional and digital PR with paid media to increase visibility, engagement, and long-term growth. For pet tech brands like Yourgi, integrated communications strategies are key to standing out in an increasingly competitive market.

Get in touch with our MarTech Experts.