In an upcoming segment of Empowered with Meg Ryan, Public Television viewers will get an inside look at the evolving world of digital marketing and discover expert strategies for business growth. The segment, featuring 535media, a full-service digital marketing agency, is titled "Helping Businesses Grow." Set to film on April 8, 2025, the segment will highlight how 535media helps businesses enhance their online presence, drive targeted traffic, and generate high-quality leads in today’s fast-paced digital environment.

Jennifer Bertetto, President of 535media, expressed excitement about the opportunity, saying, “This segment is a powerful opportunity to highlight how data, creativity, and cutting-edge technology come together to help businesses grow and thrive in today's evolving digital landscape."

Areas Covered in the Segment

1. The Investment Mindset

The segment will delve into the idea that digital marketing is not just a cost but an essential investment for long-term business growth. 535media will discuss how viewing digital strategies as investments can help businesses stay competitive and succeed in the marketplace.

2. Navigating the Digital Shift

With the rapid evolution of consumer behaviors, businesses must adapt to a more personalized, omnichannel marketing approach. 535media will explore strategies to engage today’s digital consumers, who expect seamless, multi-platform experiences that cater to their specific needs and preferences.

3. Data-Driven Strategies

Using data analytics to inform marketing decisions is more crucial than ever. In this segment, 535media will explain how leveraging insights from data can optimize campaigns, target the right audience, and measure success, ensuring that every marketing dollar is spent effectively.

4. The AI Revolution

Artificial Intelligence (AI) is playing an increasingly vital role in digital marketing. From automating campaign optimization to delivering personalized customer interactions, 535media will examine how AI is reshaping the marketing industry and helping businesses achieve better results in less time.

5. Ethical Digital Practices

With the rise of data-driven marketing, the importance of privacy, security, and transparency in data usage is a hot topic. 535media will discuss how ethical digital practices build consumer trust and enhance brand reputation, ensuring companies stay compliant with regulations while delivering value to their customers.

6. The Future of Engagement

As consumers seek more interactive content, video, and social media engagement, 535media will explore how businesses can capitalize on these trends. The segment will also focus on the impact of zero-click search environments, where answers are delivered directly in search results, shaping the future of customer engagement.

535media's appearance on Empowered with Meg Ryan offers a unique opportunity to gain insights into the latest digital marketing strategies and innovations that are helping businesses grow and succeed in today’s fast-paced, ever-evolving digital landscape. Tune in to learn how 535media's blend of data, creativity, and technology is helping businesses thrive in the digital age.