On Thursday, September 18, 2025, New York City’s PR community will convene at Sony Hall, located in the heart of the city’s iconic theatre district, to celebrate the 38th Annual Big Apple Awards. This year’s gala, themed “Elevate & Evolve: Honoring PR Excellence in a Changing Landscape,” recognizes the pioneers who are redefining public relations through innovation, resilience, and leadership in an ever-evolving industry.

A Venue That Embodies Innovation and Elegance

Sony Hall’s stunning blend of art deco design and modern technology provides the perfect backdrop for the awards ceremony. The venue pairs the glamour of old New York with state-of-the-art audiovisual and production capabilities, creating an unforgettable experience for attendees and honorees alike.

Call for Entries: Recognition Awaits Tri-State PR Professionals

The PRSA-NY invites tri-state public relations professionals to submit their work for consideration. Entries are open until May 28, 2025 at Big Apple Awards Entry Page. Detailed information on pricing and entry requirements can also be found there.

Honoring Emerging Talent: 15 Under 35 Awards Nominations

In addition to the Big Apple Awards, PRSA-NY will recognize rising stars with the 15 Under 35 Awards, celebrating the most inspirational young professionals in the New York City Metro Area. Nominations open May 19 through July 6, 2025, with details released on May 19.

Celebrating Leadership in a Dynamic Industry

Ken Kerrigan, President of PRSA-NY, emphasized the significance of this year’s theme:

“This year’s event is bringing in the best of the best—industry veterans, up-and-coming professionals, and top-of-the-line work—all with Sony Hall as the perfect backdrop of atmosphere and innovation to elevate the evening. From embracing digital transformations and leveraging emerging platforms to navigating challenges with agility, honorees will be those who have not only kept pace with change—but led the way.”

Community and Sponsor Support

PRSA-NY extends its gratitude to its members and the broader PR community, along with key sponsors:

• Hunter

• Edelman

• 360PR+

• The Stevens Group

• The Museum of Public Relations

• Notified

• PRophet (official sponsor for the 15 Under 35 Awards)

Upcoming Announcements and Participation Opportunities

Further details about the event—including ticket sales, shortlist announcements, individual award recipients, and special honorees—will be shared in the coming weeks. Interested parties can also learn more about volunteer opportunities for the Big Apple Awards by visiting the official PRSA-NY website.

A Night to Celebrate PR Trailblazers

The 38th Annual Big Apple Awards promises to be a landmark event highlighting the evolution of public relations in a shifting media landscape. With a commitment to honoring both seasoned professionals and emerging leaders, the awards underscore the power of innovation, agility, and community in driving the industry forward.