321 Web Marketing, a top digital marketing agency specializing in organic SEO and custom WordPress development, has acquired Hercules SEO. This acquisition strengthens its marketing capabilities, expands service offerings, and enhances its ability to deliver high-quality leads for clients. As part of the transition, Hercules SEO’s CEO, Alex Zarpas, has joined 321 Web Marketing as Director of Sales and Marketing, bringing new leadership and expertise to the company.

Highlights of the Acquisition

• Strengthening Lead Generation & Cost Efficiency

  • 321 Web Marketing aims to move beyond vanity metrics and focus on reducing cost-per-qualified-lead.

  • Hercules SEO’s expertise in social media advertising enhances the agency’s inbound marketing solutions.

  • Clients will benefit from more precise lead tracking, from initial engagement to conversion.

• Alex Zarpas Joins as Director of Sales & Marketing

  • Brings leadership and experience in social media advertising and digital marketing.

  • Aligns with 321 Web Marketing’s philosophy of maximizing ROI for clients.

  • Will play a key role in revenue growth and expansion strategies.

• Expanding Digital Marketing Capabilities

  • Enhanced SEO, PPC, and content marketing strategies.

  • Strengthened WordPress development services.

  • Focus on industry benchmarks and best practices to deliver measurable results.

Leadership Insights

Alex Zarpas expressed excitement about the acquisition, emphasizing the alignment of business goals and the opportunity to contribute to 321 Web Marketing’s success. CEO Jonathan Gessert highlighted how Zarpas’ expertise will bring fresh ideas and new dimensions to the agency’s inbound marketing strategies.

With the acquisition of Hercules SEO, 321 Web Marketing reinforces its position as a leader in inbound marketing. The integration of new expertise and expanded service offerings ensures clients receive the highest level of digital marketing strategy and execution.