2X, a global leader in subscription-based go-to-market (GTM) services, has acquired The Kiln, a top-performing Clay partner known for its deep expertise in GTM Engineering Services. The move significantly expands 2X’s capabilities beyond marketing execution into full go-to-market orchestration, positioning the company among the first Marketing-as-a-Service providers to deliver integrated strategy and execution across the entire revenue technology stack at enterprise scale.

The acquisition combines The Kiln’s specialized GTM Engineering expertise with 2X’s enterprise-grade delivery infrastructure, which spans nearly 1,300 professionals across the U.S., Malaysia, and the Philippines. Together, the companies aim to address a growing market gap as enterprise organizations look to adopt GTM Engineering at scale without sacrificing reliability, governance, and operational maturity.

Bridging the Gap Between Innovation and Enterprise Scale

Clay’s ecosystem of more than 100 boutique agencies has demonstrated the effectiveness of GTM Engineering across thousands of SMB customers. However, enterprise clients often require more than innovation alone—they need proven frameworks, delivery consistency, and long-term organizational stability.

By bringing The Kiln into its platform, 2X is positioning itself to meet those enterprise demands, offering a unified approach that blends advanced GTM engineering with large-scale managed services delivery.

Backed by private equity firms Recognize Partners and Insight Partners, 2X now orchestrates the full GTM system for enterprise clients. This includes identifying in-market accounts, enriching and activating contact data, automating personalized outreach, and executing campaigns at scale across marketing, sales, and revenue operations.

Deepening Expertise Across the Revenue Tech Stack

The acquisition builds on 2X’s recent expansion into Revenue Operations and GTM Technology through prior acquisitions, including Intelligent Demand and Outbound Funnel. As a result, the company now brings hands-on expertise across a broad range of leading revenue platforms, including 6sense, Salesforce, Adobe, HubSpot, Clay, Gong, Bombora, WordPress, Google, Meta, and others.

“Traditional marketing providers deliver demand generation and content,” said Domenic Colasante, CEO and Co-Founder of 2X. “We now orchestrate the complete GTM system—across marketing functions, the full GTM tech stack, and into sales and revenue operations. The Kiln brings exceptional talent and proven Clay expertise that, combined with our global delivery infrastructure, enables predictable revenue growth for enterprises.”

Scaling GTM Engineering Without Losing Its Edge

Founded in New York City by Patrick Spychalski and Mathias Powell, The Kiln has built its reputation helping companies unlock revenue through GTM Engineering. The acquisition allows the firm to scale its impact to enterprise clients without compromising the agility and effectiveness that defined its success.

“We’ve built our business helping clients unlock revenue through GTM Engineering, but scaling that expertise to serve enterprise clients requires infrastructure we couldn’t build alone,” said Spychalski. “2X gives us the resources, enterprise relationships, and delivery capability to take our work to companies that need it most—without losing what makes us effective.”

Varun Anand, Co-Founder of Clay, also welcomed the deal, highlighting The Kiln’s leadership within the Clay ecosystem and the strategic fit with 2X as GTM Engineering adoption accelerates globally.

A Single Partner for Strategy, Technology, and Execution

For 2X clients, the acquisition means access to a single partner that can deliver both GTM strategy and execution, spanning services and technology. This integrated model reduces reliance on multiple vendors, accelerates time to value, and helps GTM leaders drive greater impact while lowering operational costs.

As enterprises continue to modernize their revenue engines, the combination of 2X and The Kiln reflects a broader shift in the market—from fragmented marketing services toward fully managed, technology-enabled GTM orchestration designed for scale and measurable growth.

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