2025 Sammy Awards Spotlight the Brilliant Fusion of Tech and Creativity in Sales & Marketing

When strategy meets storytelling, real marketing magic happens—and the 2025 Sammy Awards are here to prove it. Presented by the Business Intelligence Group, this year’s Sales and Marketing Technology Awards (aka the Sammys) shine a spotlight on the marketers, creatives, technologists, and executives who are pushing the boundaries of what modern go-to-market success looks like.

From AI-powered CMS platforms to campaigns that punch through the digital clutter, this year’s winners showcase how the most effective teams blend left-brain execution with right-brain imagination.

“Sales and marketing are no longer working in parallel—they’re working in unison,” said Russ Fordyce, CEO of Business Intelligence Group. “The 2025 Sammys exist to recognize that convergence.”

Bridging the Divide: Logic Meets Imagination

The Sammys split their recognition into two distinct but complementary categories:

• Left Brain Awards: Honoring the platforms, products, and technologies powering data-driven marketing—from CRM systems to AI-enhanced UX tools.

• Right Brain Awards: Celebrating the campaigns, content, and creative teams crafting emotionally resonant brand stories.

In short, these aren’t your typical awards focused only on flash or function. They celebrate both—recognizing how today’s standout teams bring technical rigor and creative clarity to every touchpoint.

Who Took Home the Hardware?

Creative Awards – Where Brands Make Emotional Impact

• Brand Dominator: TARA Media – Top-performing agency

• Market Disruptor: ISE for an experiential campaign driven by a multidisciplinary creative team across marketing, design, and video.

• QNY Creative: Honored for integrated social, video, and advertising campaigns.

• Ulster Savings Bank: Recognized for its impactful video marketing with Big Chief Entertainment.

Industry Icons:

• Andre Robberts (IFS), Layla Kasha (Grocery Outlet), and Sumit Virmani (Infosys)

Impact Driver:

• Tiantian Shao, IKEA China – for non-executive leadership impact

Power Players – Teams Making a Mark:

• Loan Vision GTM Team (Small Company) and Stax Marketing (Large Company)

Technology Awards – Tools That Drive Revenue

Market Master (Top Organization):

• AtData, Cisco, Statara Solutions

Growth Catalyst (Top Tech/Product/Service):

• Allego (CMS), Anteriad (Insights), Concentrix MEP, InboxAlly (Email), Lawmatics (CRM), OmniSEO by WebFX (SEO), Salesmsg (CRM), Seismic's Aura AI (CMS), TrueDialog (SMS), and more.

Emerging platforms like RevenueCloudFX and Dash™ by LocaliQ were celebrated for enabling enterprise-level intelligence and analysis for mid-market brands.

Finalists included standout names like Black Book Research, Comcast Advertising, Sojern, Progress Sitefinity, and Verizon Business—a nod to the fierce competition and innovation brewing across the industry.

While many industry awards focus on big names or flashy creative, the Sammys go deeper—recognizing the systems behind the scenes and the ideas in front of customers. It's a full-spectrum view of what it really takes to win in today’s market.

Whether you're optimizing SEO with AI, building omnichannel campaigns, or crafting emotionally charged brand moments, the Sammys remind us: the best work happens when data and design, tech and tone, metrics and meaning all show up at the same table.