reports
Published on : Sep 25, 2023
Subscriptions are everywhere – from streaming content to meal services to apparel boxes, the subscription model has been adopted by many brands to provide convenience to their customers, reach a bigger audience and bring in steady incremental revenue.
And more recently, there's been a rise in subscription-based loyalty programs and incentives, specifically paid enrollment, where consumers can sign up for limited-time benefits or offers in exchange for a fee.
To better understand the impact of paid enrollment and how consumers feel about them, ebbo, a leading provider of end-to-end loyalty solutions, surveyed 1300 U.S. consumers about the factors that drive engagement in these offers as well as how they impact customer loyalty.
ebbo's research found that 54% of consumers are willing to participate in a subscription-based paid enrollment program if the benefits were deemed valuable, with discounts, coupons and/or cash-back on purchases being the most important paid enrollment benefits to consumers at 70%.
"Given the rise of the subscription economy, there's no better time to apply this model to loyalty," said Tyler Haskins, EVP of Marketing at ebbo. "Consumers are interested in paid enrollment and it provides an opportunity for brands to better engage them while adding an incremental revenue stream."
Download the full ebbo 2023 Paid Enrollment Data Study here.