PetAg & 5WPR: Science-Backed Pet Wellness

1. PetAg has a strong science-based approach to product development. How does this philosophy differentiate the brand in the industry?

At PetAg, science isn’t just part of the process – it’s at the heart of everything the brand does. Since 1930, the team has developed products with a rigorous research-driven approach to ensure safety, quality, and effectiveness. That commitment to proven science sets us apart in an industry where not every product is backed by the same level of testing and expertise. It’s why veterinarians, breeders, and pet parents have trusted PetAg for generations.

2. How do you balance science-backed credibility with emotional connection when communicating PetAg's brand story?
 
We know pet parents want solutions that work, but they also want to feel an emotional connection to the brands they bring into their homes. We focus on communicating the science in a clear, relatable way, while never losing sight of what really matters – the joy of seeing pets thrive. That balance has been part of PetAg’s identity for nearly a century.

3. How are you seeing consumer expectations around pet health and wellness evolve, especially in areas like supplements and nutrition?
 
Pet parents are more proactive than ever about their animals’ health. They’re looking for preventative solutions, not just treatments when issues arise. Transparency, quality, and ease of use are all key expectations. Supplements are becoming part of daily care routines, much like vitamins are for people – and PetAg is proud to deliver products that meet those higher standards.

4. What role does education play in driving adoption of more advanced pet wellness solutions?
 
Education is essential. Pet parents are eager to support their pets’ health but often need help understanding the science behind probiotics or advanced nutrition. With PetAg, we view education as part of our responsibility – whether it’s through packaging, brand resources, partnerships, or beyond. The more informed a pet parent feels, the more confident they are in choosing the right solution for their companion.

5. With influencer pet marketing and partnerships gaining traction, how important is authentic storytelling in building trust and loyalty?

Authenticity is non-negotiable. Pet parents can tell when a message feels forced, and trust is everything in our category. We work with influencers who genuinely share our values and use our products with their own pets. By focusing on real experiences and transparent storytelling, we create meaningful connections that last well beyond a single campaign. That authenticity not only builds credibility – it strengthens the bond between PetAg and the pet parent community.

6. What excites you most about the future of pet health and wellness industry, and how is 5WPR positioning PetAg to lead in that future? 
 
The pet wellness industry is evolving rapidly, which is exciting. We’re seeing human-level science and innovation applied to animal care in ways that truly raise the standard for pets. From personalized nutrition to proactive supplements, the opportunities to improve pets’ lives are endless. PetAg has always combined a science-backed approach with a genuine love for animals, and at 5WPR, we’re amplifying that message. Together, we’re ensuring PetAg continues to be a trusted name in pet wellness for years to come.