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Stagwell Expands Experiential Marketing with Jetfuel
1. How does the acquisition align with your long-term strategy to diversify and strengthen its experiential marketing capabilities?
While TEAM delivers best-in-class large-scale experiences, Jetfuel complements it with retail-focused activations that drive path to purchase—from hyper-local in-store events to national mobile tours. With strong ties to enterprise clients like Walmart and Sam’s Club, Jetfuel strengthens Stagwell’s shopper marketing capabilities.
2. What integration processes are being prioritized to ensure creative agility is preserved while leveraging the broader infrastructure and resources?
We acquire agencies for their unique strengths—not to absorb them, but to amplify them. Jetfuel will stay true to its core while gaining access to the Stagwell network, including our centralized client services team and a broader stream of RFPs that can accelerate their growth. We set out to bring many of our experiential offerings under one roof and did so by bringing Jetfuel and Gold Rabbit under TEAM.
3. How are you planning to merge data, content, and physical experiences to create more effective and measurable experiential campaigns?
TEAM leverages data and insights to deliver high-impact, highly targeted brand experiences at scale. Jetfuel adds to TEAM’s capabilities by bringing valuable shopper marketing intelligence, enhancing our overall retail offerings. Together, we can build campaigns that adapt in real time—targeting the right audiences and driving real-world conversion.
4. With rising demand for authenticity in brand engagement, how is experiential marketing evolving to address shifting consumer behaviors and expectations?
Today, relevance matters more than reach. Consumers connect with brands that show up with purpose and in meaningful spaces. We build authenticity by aligning with their sentiment and expectations.
5. What cultural synergies are most compelling in driving this acquisition forward?
Jetfuel and TEAM are both community-first, action-biased, and results-driven. Jetfuel strengthens Stagwell’s experiential platform through a shared focus on cultural relevance and performance. Abe and his team are a strong addition—they execute impactful campaigns and bring a data-driven approach that connects awareness to attribution and conversion.
6. What trends in consumer engagement and live brand experience are shaping your investment roadmap for experiential growth?
Retail is rebounding as consumers return to physical spaces with higher expectations. Community is becoming a core value—people engage with brands that feel personal and participatory. Commerce is more immersive than ever, blurring the lines between content, experience, and transaction. We're focused on the intersection of engagement and action, where ideas translate into measurable outcomes. JetFuel accelerates this momentum by delivering culturally relevant, data-driven experiences that drive conversion across the funnel.
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