Idomoo’s Video Platform Revolutionizes Personalized Customer Engagement

1. How is your organization adapting its marketing strategies to meet the increasing demand for personalized and interactive video content?

Our research shows that all demographics are expecting the brands they work with to use more video in general, and more next gen video (such as personalized and interactive video) specifically. Customers are 3x more likely to prefer receiving a next gen video over traditional video, and in the case of Gen Z a staggering 93% of them are interested in both interactive and personalized video content from brands.

Brands are listening but still have a long way to go. The “video gap” in this year’s market study — the percentage of consumers who want brands to send them more video content — dropped to 78%, which is still a very large gap.

In addition, some of our financial services clients have specifically targeted Gen Z customers with these next gen video services due to how much it resonates with them and how upset they get when the content sent to them isn’t personalized.

2. How do you balance automation with creative input to maintain authenticity in your video content?

We allow users to find the balance that works for them. Our Next Generation Video Platform can create ready-to-use videos from a simple prompt, but we allow human intervention at every step of the process: from uploading brand kits to editing the script, narration, voiceover, style and any and all media used. Typically, users will let our automation take a first crack at creating the video and then use our easy touch-up editor to add their own creative flair if desired.

3. What key performance indicators (KPIs) are used to assess the effectiveness of personalized video campaigns?

Our clients use a variety of KPIs to measure success. The primary but most sensitive ones are ROI uplifts, for example, this one that shows a 17x ROI: https://www.youtube.com/watch?v=YHvVIiagS-E

Other clients may use engagement metrics such as how many people click on the call to action at the end of the video, while others use NPS scores. Our next gen videos show significant uplifts in all those metrics.

4. What measures are in place to ensure data privacy and compliance when collecting and utilizing consumer data for personalized video content?

We don’t collect any user data. We work with companies who have a relationship with their customers and who use us for generating video content for those customers. We generally don’t receive any PII (all data is anonymized), and all data is handled with our enterprise-grade security that includes ISO 27001, SOC 2 Type 2 and HIPAA compliance. Our platform has cleared the most stringent security audits with the most regulated companies such as banks, hospitals and telcos.

5. What initiatives are in place to ensure your brand's video content remains engaging and relevant to digital-first audiences?

We are always innovating and adding to our platform. The primary focus is on further scaling our AI capabilities in order to remove friction and cost and allow our customers to make ready-to-use videos for any purpose in minutes and to deploy them to millions of customers.

We have recently added an AI Video Ads module to our Lucas AI Video Creator and plan on adding additional dedicated modules to provide tailor-made solutions that are optimized for key use cases.

6. What plans are in place to further innovate your video marketing strategies to stay ahead of emerging trends and consumer behaviors?

We believe in drinking our own champagne, and we are therefore using our own next gen video services to engage our customers. We used to be very limited in our ability to create our own video content as our production studio was busy working on client campaigns, but now with Lucas, we can create videos for our website, mailers, etc., in minutes, leading to huge time savings and uplifts in engagement.