How Ron Browning and Intellibright Are Leading the Shift to AI-Native Advertising

1. How prepared is your organization to shift a portion of its digital ad spend from traditional search platforms (e.g., Google, Bing) to AI-native environments (e.g., ChatGPT, Perplexity, Gemini)? 

Intellibright is more than prepared—we’re already executing. We’ve partnered with Nexad, the market’s first end-to-end AI-native advertising platform, to pioneer this shift for our clients. As AI-native environments like ChatGPT, Claude, and Gemini emerge as meaningful traffic and conversion sources, we're evolving our strategy and tracking capabilities in parallel.

Our proprietary ROAS-focused reporting is built to adapt quickly, and we’ve already integrated AI-native sources as distinct channels within our client dashboards. This ensures full visibility into performance and spend, whether it's coming from Google or from the next generation of conversational AI platforms.

2. What internal or external capabilities (e.g., campaign management, creative optimization, AI expertise) would your organization need to adopt AI-native advertising at scale? 

Intellibright already has the internal capabilities in place to scale AI-native advertising. Our team actively uses more than a dozen advanced AI models across campaign strategy, creative development, audience targeting, and performance optimization. From prompt engineering to real-time creative testing, AI is already embedded in how we operate.

As AI-native advertising platforms mature, we’re well-positioned to scale with them. Our agile structure, deep technical expertise, and performance-first approach allow us to adapt quickly and execute effectively—ensuring our clients stay ahead as this next wave of digital advertising unfolds.

3. Would you be open to piloting managed AI-driven advertising services if performance reporting and optimization tools were comparable to current platforms like Google Ads or Meta? 

We’re not just open to it—we’re already doing it. Intellibright has partnered with Nexad, the first end-to-end AI-native advertising solution, and is actively running campaigns in AI-driven environments. Our team has integrated these channels into our proprietary ROAS reporting system, allowing clients to track performance from AI-native sources like ChatGPT and Claude alongside traditional platforms like Google and Meta.

We’re committed to helping clients invest where performance justifies the spend, and AI-native environments are already earning their place in that mix.

4. Do you see first-mover advantage in AI-integrated ad ecosystems as a strategic priority for your brand or business unit?

Absolutely. At Intellibright, we view first-mover advantage in AI-integrated advertising as a key strategic priority. Our partnership with Nexad positions us at the forefront of this emerging ecosystem, ensuring we’re ready to activate as these platforms evolve.

In parallel, our SEO strategies are already adapting to the rise of zero-click search experiences driven by AI. We’re optimizing for visibility and engagement within AI-generated results across platforms like ChatGPT and Perplexity—so our clients stay relevant even when traditional search clicks decline.

Being early means we’re learning, adapting, and preparing our clients to win in what’s next—not just what’s now.

5. Given sectors (e.g., e-commerce, financial services, travel, B2B tech), how relevant is hyper-personalized, AI-native advertising to your customer engagement and acquisition goals? 

Hyper-personalized, AI-native advertising is highly relevant to our customer engagement and acquisition strategy—especially as it expands across sectors like financial services, B2B, and e-commerce. While current AI-native ad inventory is limited, we’re prepared to scale as new opportunities emerge.

In the meantime, we’re already incorporating hyper-personalized AI experiences through advanced website chat deployments—both on our own site and for select clients. These are powered by a highly sophisticated AI chatbot developed over several years by a long-standing international partner, now launching in the U.S. through our exclusive collaboration. It’s a first step in delivering real-time, tailored engagement at scale—and it aligns directly with our commitment to data-driven performance.

6. Are AI-native advertising solutions currently part of your digital transformation roadmap or media planning discussions? Why or why not?

Yes—AI-native advertising is already part of our digital transformation roadmap and a growing part of our media planning conversations. As platforms like ChatGPT, Gemini, and Perplexity evolve from experimental to performance-ready, we’re preparing our clients to engage early and effectively.

Our partnership with Nexad ensures we’re aligned with the first wave of scalable, AI-native media solutions. And internally, we’ve built the infrastructure—from ROAS tracking to creative workflows—to seamlessly integrate these channels as they mature. It’s not a question of if AI-native advertising becomes a meaningful part of media planning—it’s when. And we’re making sure we’re ready.

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