advertisingdata security
1. Does your organization have a dedicated transparency mechanism (e.g., a Trust Page or compliance portal) for sharing audit reports and certifications?
We have a dedicated Trust & Compliance page (https://adcellerant.com/soc-trust-center/) where partners and clients can access up-to-date information on our security certifications, audit reports (under NDA), and privacy commitments. This centralized portal highlights our commitment to transparency and trust across the ecosystem.
2. What measures have you taken to ensure your AdTech stack mitigates cybersecurity risks across the full customer lifecycle?
We’ve embedded security at every layer of our AdTech stack—from secure software development practices and vulnerability scanning to end-to-end data encryption and granular access controls. Our infrastructure is continuously monitored, and we enforce a least-privilege model to mitigate risks across onboarding, campaign execution, reporting, and offboarding. Regular third-party audits and penetration testing also ensure a strong security posture throughout the customer lifecycle.
3. How important is third-party validation (e.g., SOC 2, ISO 27001) when selecting partners or vendors in your MarTech/AdTech ecosystem?
It’s critical. Third-party validations like SOC 2 Type 2 and ISO 27001 are table stakes for us when evaluating vendors. They demonstrate a baseline maturity in security and operational integrity. These certifications allow us to scale confidently and reduce risk exposure across our interconnected platform ecosystem.
4. How do you educate advertisers and agencies on your platform about the importance of working with certified, secure partners?
We proactively integrate security and compliance messaging into our onboarding, sales enablement, and partner training materials. Our client success team highlights the business value of working with certified platforms, including risk mitigation, regulatory alignment, and brand protection. When needed, we also facilitate deeper discussions between client security teams and our compliance leads.
5. What internal processes have you implemented to ensure your data protection practices align with evolving global compliance standards?
We maintain a robust compliance program governed by our Security and Compliance Steering Committee, with quarterly policy reviews and continuous mapping against frameworks like GDPR, CCPA, and ISO 27701. All employees undergo mandatory security training, and our engineering teams follow a secure SDLC that includes data classification, anonymization practices, and automated compliance checks within CI/CD.
6. Do you anticipate adding more certifications or security standards to your roadmap to support future growth and global expansion?
Yes. As we expand globally and serve increasingly complex verticals, we’re evaluating additional certifications such as ISO 27701 (Privacy Extension) and CSA STAR. Staying ahead of evolving regulatory and client requirements is a core part of our roadmap.
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