AI Event Management: Jade's Solutions for Seamless Events

Creating meaningful connections and delivering impactful experiences are essential to any organization’s success. MCI USA’s event registration and housing management platform OneSystem Plus and its AI-driven technology, Jade, are helping event managers and marketers achieve these goals by streamlining processes and empowering planners to design moments that matter. From optimizing event logistics and automating administrative tasks to providing AI-powered customer support and real-time marketing insights, OneSystem Plus and Jade allow organizations to foster authentic engagement, amplify their impact and ensure every event delivers measurable results. In this Q&A, Jeff Moore, MCI USA vice president of technology and innovation, shares how Jade elevates event management and enhances marketing strategies to enrich experiences.

1.  What specific event management challenges does Jade help solve for both large and small organizations?

One of the biggest hurdles organizers face is streamlining registration while maintaining flexibility. With MCI USA’s platform OneSystem Plus, Jade provides a seamless, fully customizable registration experience that can be set up in days — no programmers required. Whether an event is small or large, organizers can control their registration process, create personalized attendee portals, and even replicate setups from year to year, which saves time and ensures consistency.

Beyond registration, Jade enhances event setup and quality assurance by automating key processes to improve efficiency and accuracy. For event setup, the requirements document from the client is given to Jade to standardize the format and interpret the business rules into a functioning website. Quality assurance is then implemented. Jade applies the business rules to the generated test cases and executes them against the site to ensure it has been configured correctly.

Housing is another major challenge, especially for events with thousands of attendees needing accommodations. Through AI-powered 24/7 customer support, attendees can modify or cancel reservations without waiting for human agents. The customer support center also operates in multiple languages as well. For complex inquiries, Jade seamlessly escalates cases to live agents, ensuring a smooth and efficient customer service experience.

For exhibitors, finding and engaging the right audience is critical, and Jade plays a key role here too. AI-driven lead scoring and qualification tools help exhibitors instantly identify and prioritize high-value prospects. Plus, MCI’s event intelligence tools allow organizers to analyze attendee behavior, refine marketing campaigns and, ultimately, increase ROI. The system even enables customized exhibitor portals where exhibitors can access real-time data, manage their presence and optimize networking opportunities.

2. How does OneSystem Plus ensure the accuracy and reliability of AI-driven insights for event planners?

OneSystem Plus ensures the accuracy and reliability of AI-driven insights by leveraging real-time data processing, advanced behavioral learning and continuous updates. The platform integrates directly with registration, housing and exhibitor management systems, allowing it to pull live, verified data rather than relying on static reports. AI-driven analytics give event planners instant access to attendee demographics, registration trends and engagement patterns, making it easier to make data-backed decisions. Additionally, OneSystem Plus uses predictive modeling to analyze past and present data, identifying trends and potential growth opportunities. The system also allows for customizable reporting. With built-in data validation measures and seamless integration with third-party platforms, OneSystem Plus delivers precise, actionable intelligence that helps event planners optimize their strategies.

3. How can organizations customize Jade’s AI capabilities to align with their unique event requirements?

Event planners can tailor registration workflows, housing rules, lead scoring models and reporting dashboards to match their specific needs. Jade’s AI-driven features, such as automated customer support, marketing recommendations and attendee insights, can be adjusted based on business rules, attendee demographics and event goals.

4. How does Jade enhance real-time messaging and communication efficiency during events?

Jade leverages AI-powered chat, email automation and instant attendee support. Through OneSystem Plus, event organizers can send personalized notifications, schedule updates, and emergency alerts directly to attendees via SMS, email or push notifications. Jade’s AI-driven chatbots provide 24/7 multilingual support (as mentioned above). For exhibitors, Jade can facilitate automated lead follow-ups and engagement messages. Organizers can also track engagement metrics in real time, adjusting messages based on attendee behavior and feedback.

5. In what ways does Jade contribute to reducing manual workloads and improving operational efficiency? 

Jade automates key event management tasks such as registration processing, housing management, customer support, lead qualification and real-time reporting. Through AI-driven automation, Jade eliminates the need for manual data entry by allowing attendees and exhibitors to self-manage registrations, modify reservations, and retrieve confirmations instantly. The 24/7 AI-powered chat and email support handle routine inquiries, reducing the burden on customer service teams and allowing them to focus on more complex issues. Jade’s predictive analytics help organizers make informed decisions without manually sorting through large datasets. By streamlining operations and integrating existing event management systems, Jade ensures that event planners can work more efficiently, reduce errors, and focus on delivering a seamless event experience rather than handling administrative tasks.