AI-Driven Ad Tech: Eric Shiffman on Creative & Engagement

1. What differentiates AI-driven ad technology from existing solutions in the market?

Unlike black-box platforms that automate isolated parts of the process, Yieldmo uses AI across media, audience, and creative to ensure every ad not only performs, but belongs. We give advertisers full visibility and control over where their ads run, who sees them, and how the creative adapts in real time. It’s intelligence with intention, not automation without insight.

2. What key behavioral insights has Yieldmo uncovered through AI-driven ad engagement?

Our AI has shown that there’s no one-size-fits-all creative experience or message. What performs on one page, device, or environment can fail in another. That’s why Yieldmo tailors creative variations to each ad slot—using real-time context like page sentiment, attention, device, and layout—to unlock stronger engagement impression by impression.

3. How does AI help in optimizing ad creatives for different audiences and platforms?

Most platforms rely on shallow signals like viewability or sparse CTRs. Yieldmo’s proprietary dataset captures dozens of attention and contextual signals—up to five times per second—to predict which creative will perform best in any given environment. That depth of data requires a foundational, end-to-end AI layer and is essential for real-time optimization across audiences, platforms, and impressions.

4. What challenges do brands face when adopting AI-driven ad solutions, and how do you address them?

Many AI tools feel like a black box, and brands worry about losing control. Yieldmo solves this by offering complete visibility into supply, targeting, creative variations, and performance signals while keeping brand teams fully in the loop.

5. How do the newly patented AI innovations enhance ad engagement and performance?

While most AI tools optimize one element—like bids or audiences—Yieldmo’s patented AI enhances performance by combining high-quality, impression-level signals with predictive creative testing. We use deep behavioral and contextual data to generate and test creative variations before launch, so advertisers run only what’s likely to perform, tailored to each environment from the start.

6. What trends in AI-powered ad engagement do you predict will define the industry in the next five years?

In the next five years, marketers will demand more accountability from AI. They’ll expect explainable models, pre-launch predictions, and direct links between creative choices and outcomes. At the same time, AI-powered contextual intelligence will become the new targeting standard, not as a fallback to cookie loss, but as a smarter, privacy-resilient way to connect with audiences in meaningful moments. Yieldmo is already building for that shift.