Web3 & the Future of Marketing

Web 1.0 sparked the Internet era, while Web 2.0 brought our social life onto the web. Now, we have Web 3.0, which is taking the web far ahead with the introduction of decentralization.

So, what’s Web3, and how will it transform the marketing space?

Web3 technology stemmed from the idea of a decentralized web giving birth to blockchains. Blockchain, in simple terms, distributes data across a family of nodes instead of having them in a centralized location. Businesses are already using this technology to create new opportunities in the form of decentralized digital assets.

Without diving too deep into the fabrics of Web3, let’s understand the key aspects that shape it before learning how this web update will revamp marketing.

Significant Aspects of Web 3.0

AI

AI makes for one of the important aspects of Web 3.0. Natural Language Processing (NLP) technology would be more human-like with the added features of enhanced accuracy, real-time solutions, and automated processes.

Decentralization

Decentralization is the root from which Web 3.0 takes its form. In Web 2.0, computers leverage HTTP to identify and find information on servers, usually hosted in a single location. With Web 3.0, the information would be stored in multiple locations all at once. The primary perk of this arrangement is that there would be no mammoth databases under the control of a single authority.

Everywhere, All at Once

Web 3.0 is ubiquitous in the true meaning of the word. Not only is the web present at multiple locations at the same time, but it is also accessible by everyone, every system & device, and every application simultaneously. This level of connectedness prolongs the very idea of the internet itself.

What Web3 Means for Marketing?

Enhanced Data Privacy

Since blockchain is about eliminating the centralized structure, it would create a decentralized and more secure data environment. Marketers and brands would be directly in connection with customers without any intermediaries. And since blockchain ensures data transparency, customers would have complete control of their data.

More Targeted Advertising

Blockchain-driven advertising platforms can help businesses ace targeted advertising. Marketers can deploy smart contracts, ensuring their ads are tailored for only the users who pass specific criteria.

Freedom & Autonomy

Content, in any form, shouldn’t stay restricted to any fixed pattern or guideline. Web3 empowers content creators with absolute autonomy and freedom. This would not only be instrumental in fostering new ideas and opportunities but also shatter down the limited earning potential.

For example, when any independent creator shares a piece of content on a platform, only a small percentage of the total revenue goes into the creator’s pocket while the host keeps the majority. In contrast, the Web3 model gives total control in the hands of creators.

Takeaway

It’s just the start for Web 3.0, so going forward, we are sure to witness further developments in the technology and its consequent waves in the marketing landscape. If we can predict one thing, it’s just that marketers would be equipped in a fashion that would diminish the gaps between them and customers, which, at the end of the day, is the basis of marketing.