How G2 Is Transforming New-Age Software Buying

G2 is one of the largest software marketplaces, with 80 million people annually using it to make smarter software decisions based on authentic peer reviews. It is a platform where software buyers can find reviews to choose which software to buy. Software buyers seek genuine reviews, and G2 helps them with varied reviews on software products through a unified platform. G2 hosts peer reviews of virtually the entire software world including Fortune 500 companies such as Adobe, Microsoft, and Salesforce.

In our recent video podcast, Tuesdays with Trailblazers, Palmer Houchins, VP, Head of Marketing of G2, discusses the future of software buying, and how G2 is at the helm of this endless evolution, and more.  

Top Software Buying Trends 

"G2 focuses on being the disruptive force in marketing and technology”. To follow that approach, software buyers see AI as the foundation of their business strategies. They will stick to a rigid process that delivers ROI and results early on. Value, Scalability, and Ease of use are top considerations for software buyers. They are also looking for solutions that work with their existing software solutions. They accept turnkey integrations, which can be integrated with their existing software. 

G2’s Pivotal Role 

Their platform consists of a depth and breadth of data, with 2 million reviews on 150,000 products and services in 2000+ categories. The market research team cultivates and administers the leading taxonomy for software. G2 has a rigorous moderation process for approving the reviews. It is done to instill trust in the process of review posting. Innovation is the core of G2. All the strategies are focused on trying new technologies like AI to create products that will help ease the software buying process. 

G2 Product: G2 Marketing Solutions 

The following are the features of their marketing solution products: 

G2 Marketing Solutions helps in scaling your brand. It helps in optimizing your profile to build the brand and capture demand. It allows organizations with buyer intent data to find customers in the market and prime for purchase. You can license their content marketing subscription that highlights all the reports and grids published by G2. These reports can help you with your marketing metrics, such as conversion rates. Market intelligence product that helps with real-time data of company, competitor, and category insights.

Future of G2 

In Palmer words, “G2 wants to expand their reach through plethora of innovations they are doing internally”.AI will be a significant factor in innovation, specifically in marketing and customer service initiatives. Along with continued optimization of the software marketplace, G2 will focus on expanding the services ecosystem. To support sales and buyer intelligence, more software integration products will be launched.    

Conclusion 

G2 has changed the traditional analyst model, by showcasing the genuine voice of millions of software buyers. They put the power right in hands of reviewer. The secret to their success is that they believe in real people, real discussions, and real reviews. They are also proud to support organizations in reputation building, providing software insights, and maximizing their revenue.