Guide to AI-Based Email Marketing Tools in 2023

AI has revolutionized various industries, and email marketing is no exception. As competition intensifies and customer expectations evolve, marketers must find innovative ways to stand out in the inbox and deliver highly relevant content. It is where integrating artificial intelligence (AI) into email marketing strategies becomes a game changer. By 2023, over 4.6 billion users are expected to be subscribers to email accounts worldwide, and this will only intensify with AI integration (Buisnessdit.com).

In 2023, AI-based email marketing is poised to shape how businesses communicate with their subscribers. By harnessing the power of AI, businesses can unlock new levels of personalization, automation, and predictive analysis, resulting in more effective campaigns. AI-written email subject lines increase open rates by 5-10%(Businessdit.com). 

Get ready to discover through this article, How AI can empower email marketing, its benefits, and AI tools used in marketing. 

Benefits of AI-based Email Marketing 

79% of B2B email marketers believe email is the most effective medium for information sharing (Answeriq.com). Following are some of the benefits resulted because of AI-based email marketing 

Personalization and Segmentation

By leveraging AI algorithms, businesses can segment their email lists based on various factors such as demographics, behaviors, and purchase history. Based on that, it enables marketers to create highly personalized email campaigns. Such a customized approach results in higher open and click-through rates and conversions. 

Automated Campaign Optimization 

AI empowers marketers to optimize their email campaigns through automated processes. AI-driven A/B testing can quickly determine the most compelling subject lines, email layouts, and CTAs, eliminating manual testing. These data-driven decisions lead to higher conversion rates and a better ROI. 

Enhanced Deliverability and Spam Detection 

AI tools can help improve email deliverability rates by analyzing factors that impact inbox placement. AI-based algorithms can assess email content, sender reputation, and engagement metrics. Moreover, AI-powered spam detection systems can identify and filter out spammy emails, ensuring legitimate emails reach the intended recipient’s inboxes. 

AI-based Email Marketing Tools to Watch Out for in 2023  

Instantly.ai 

It is an AI-powered cold email marketing software that helps you create cold email campaigns with little effort. It has AI optimizations, automation, warmup features, and campaign deliverability insights. 

It helps boost response rates of cold email campaigns with the help of AI-driven cold email campaign management. 

Drift Email 

It is an AI email management software that helps in Initiating and managing email communications with hundreds of contacts, resulting in improved conversion rates and moving the contacts simultaneously into the sales funnel. 

Drift email has an AI engagement score, identifying interested customers by analyzing emails and user interactions with your marketing and sales operations.  

Phrasee 

It is an AI-enabled email marketing copy tool that helps create optimized subject lines. The algorithms help generate human-sounding email copy comprising subject lines, in-body copy, and CTA, which is relevant to the organization. 

The AI tool also provides data-driven insights to help improve aspects of email campaigns, like open rate, engagements, and conversions. It also gives a heads-up on what kind of email content generates the maximum audience, which can be used for future campaigns. 

Twilio SendGrid 

It is an email marketing software that helps optimize email deliverability so that the emails are sent to the recipient’s boxes rather than spam folders. With the tool, you can track the openings of email providers, devices, and locations. 

It also helps categorize the emails into promotional and newsletters to measure their performance effectively. Providing real-time data and insights, it helps in checking the performance of email campaigns. 

Optimove

It is an AI-powered email marketing software that provides help to businesses in optimizing campaigns to improve customer engagement and revenue. It offers insights to create data-driven personalized campaigns. It uses advanced machine learning algorithms to help analyze customer behavior and data to deliver targeted and optimized email campaigns.

Conclusion 

As we look ahead, the future of AI-based email marketing holds even more promise. Advancements in AI technology and integration of AI with other marketing channels and platforms will further elevate the effectiveness of email campaigns. However, businesses need to understand which AI tool is relevant for their organization which will enhance revenue and justify the ROI.

Source:

   AI in email marketing: Statistics, benefits, use case & future. BusinessDIT. (2023, May 16). https://rb.gy/obiym

 Rogers, P. (2023, April 11). 10 best AI email marketing tools for your growth in 2023. Answer iQ. https://www.answeriq.com/ai-email-marketing-tools/