Blockbuster Anime Prompts McDonald's Latest Marketing Genius | Martech Edge | Best News on Marketing and Technology
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Blockbuster Anime Prompts McDonald's Latest Marketing Genius


Published on 8th Jul, 2024

In an exciting fusion of pop culture and fast food, McDonald's has unveiled a marketing strategy that taps into the widespread popularity of the hit anime series "Jujutsu Kaisen." This collaboration is a prime example of how brands can leverage trending entertainment properties to engage their audience in innovative ways.

The Power of "Jujutsu Kaisen"

"Jujutsu Kaisen" has taken the anime world by storm, captivating fans with its unique blend of supernatural elements, compelling characters, and intricate storyline.

The series, based on Gege Akutami's manga, follows high school student Yuji Itadori as he joins a secret organization of Jujutsu Sorcerers to eliminate cursed spirits and protect humanity.

The anime's gripping narrative and high-quality animation have earned it a massive following worldwide, making it a cultural phenomenon.

McDonald's Strategic Move

Recognizing the immense popularity of "Jujutsu Kaisen," McDonald's has strategically aligned itself with the anime to launch an exclusive in-app promotion.

This campaign features a special Jujutsu Kaisen-themed sauce, available only through the McDonald's app. By doing so, McDonald's not only taps into the anime's dedicated fan base but also drives app engagement and downloads.

In-App Exclusive Promotion

The exclusive sauce, inspired by the anime, adds an element of novelty and excitement for fans. This move is a clever way to encourage anime enthusiasts to engage with the McDonald's app, fostering a sense of exclusivity and urgency.

The promotion is likely to spur fans to download the app and make a purchase to try the unique sauce, driving both digital and in-store traffic.

The Marketing Genius Behind the Move

This collaboration showcases McDonald's marketing acumen in several key ways:

1. Cultural Relevance: By partnering with a current and popular anime, McDonald's stays culturally relevant and resonates with a younger, tech-savvy audience.

2. Exclusivity: Offering the sauce exclusively through the app creates a buzz and motivates customers to engage digitally, aligning with McDonald's broader digital transformation strategy.

3. Fan Engagement: The collaboration taps into the passionate "Jujutsu Kaisen" fan base, fostering a sense of community and shared excitement among fans and customers.

4. Cross-Promotional Benefits: This partnership not only benefits McDonald's but also amplifies the reach of "Jujutsu Kaisen," introducing the anime to potential new viewers through the fast-food giant's extensive customer base.


McDonald's latest marketing strategy, leveraging the blockbuster anime "Jujutsu Kaisen," exemplifies how brands can successfully integrate popular culture into their promotional efforts.

By offering an exclusive, anime-themed product through its app, McDonald's not only capitalizes on the anime's popularity but also drives app usage and customer engagement.

This innovative approach underscores McDonald's ability to stay ahead of marketing trends and connect with consumers in meaningful and exciting ways.

Blockbuster Anime Prompts McDonald's Latest Marketing Genius


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