Published on 7th May, 2026
In this episode of MarTech Edge - Tuesdays with Trailblazers, we sit down with Lisa Sharapata (VP of AI & GTM Strategy at Metadata.io) to break down how AI is transforming B2B marketing, GTM strategy, and modern leadership at the CMO level.
She is a 3x CMO, GTM advisor, and revenue partner with 20+ years of experience turning marketing into a true growth engine. She specialize in building and aligning go-to-market systems, where brand, demand, product, sales, and customer experience work together to drive measurable results.
More About Lisa https://www.linkedin.com/in/lisasharapata/
Metadata is an AI-driven B2B digital advertising platform. You run the media strategy. AI runs the ads.
Learn More: https://metadata.io/
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