AI-powered advertising platform StackAdapt has been recognized as a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026, an industry evaluation conducted by Forrester.

The report assessed leading omnichannel advertising platforms based on a range of criteria, including current capabilities, strategic vision, and customer feedback.

StackAdapt achieved the highest possible scores in several categories, including self-service capabilities, onboarding and training support, and pricing transparency.

Forrester Evaluation Highlights Platform Strengths

The The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026 evaluated vendors across two primary dimensions: current offering and long-term strategy.

In addition to strong performance scores, StackAdapt received above-average feedback from customers participating in the evaluation.

According to the report, users praised the platform for its usability, cost-effectiveness, and responsive customer support.

The evaluation also marked StackAdapt’s participation in the first edition of Forrester’s Wave report focused specifically on omnichannel advertising platforms.

For the company, the recognition reflects its growing presence in the rapidly evolving adtech landscape.

AI-Driven Platform Supports Omnichannel Campaigns

The platform from StackAdapt enables marketers to manage advertising campaigns across multiple digital channels through a unified interface.

These channels include:

• connected TV (CTV)
• native advertising
• display advertising
• video advertising
• digital audio
• in-game advertising
• digital out-of-home (DOOH)

By consolidating campaign planning, activation, and optimization into a single environment, the platform aims to eliminate the fragmented workflows commonly associated with legacy advertising systems.

AI and automation capabilities within the platform analyze campaign performance data and help marketers optimize targeting, bidding strategies, and creative delivery.

Bridging MarTech and AdTech

According to Forrester, advertisers increasingly seek comprehensive platforms that reduce operational complexity while providing advanced capabilities.

The report notes that modern advertisers want solutions capable of supporting multiple forms of artificial intelligence—including predictive, generative, and agentic AI—within unified advertising workflows.

This shift reflects the broader convergence of marketing technology and advertising technology (AdTech).

Platforms that integrate audience intelligence, campaign orchestration, and cross-channel optimization are becoming central components of digital marketing infrastructure.

Executives at StackAdapt say the company’s vision aligns with this trend by helping marketers understand audiences more effectively while simplifying campaign management.

Expanding Capabilities for Global Advertising

Over the past year, StackAdapt has continued to expand its platform capabilities.

Recent developments include tools designed to help brands and agencies:

• consolidate media buying workflows
• streamline omnichannel campaign execution
• improve campaign performance through AI insights
• access premium global advertising inventory

These enhancements aim to support enterprise-scale advertising strategies while maintaining ease of use for marketers.

Industry Recognition Reflects Platform Momentum

Recognition in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026 places StackAdapt among leading vendors in the omnichannel advertising market.

Industry analysts note that demand for integrated advertising platforms continues to grow as brands seek more efficient ways to manage campaigns across increasingly complex digital ecosystems.

By combining AI-driven automation, cross-channel campaign management, and strong customer support, the platform aims to help marketers deliver measurable outcomes while reducing operational complexity.

Key Insights

• StackAdapt was named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026.
• The company received top scores for self-service capabilities, onboarding and training, and pricing transparency.
• The platform supports campaigns across CTV, native, display, video, audio, in-game, and DOOH channels.
• AI-driven automation helps marketers optimize campaigns and improve performance across channels.
• The recognition reflects growing demand for integrated omnichannel advertising platforms.

Get in touch with our MarTech Experts.