Golf technology company Noteefy has appointed Erica Espe as Vice President of Marketing and Growth while launching Noteefy Studio, a marketing services business designed to help golf courses and resorts increase revenue through data-led campaigns and AI-enabled tools. The dual announcement expands Noteefy's offering beyond its AI Booking Engine, combining booking technology, marketing execution, and specialist support for golf operators. The company says Studio already works with more than 75 courses, with clients reporting green fee revenue growth of up to 21.6%.

Noteefy Expands Golf Marketing Business With Studio Launch and Executive Hire

Noteefy is expanding its presence in golf technology with the appointment of Erica Espe as Vice President of Marketing and Growth and the launch of Noteefy Studio, a marketing services business targeting golf courses and resorts.

Espe joins Noteefy from KemperSports, where she led sales and marketing for more than 160 golf courses. In her new position, she will oversee growth for the company's AI Booking Engine and lead the development of Noteefy Studio, which combines marketing specialists, data intelligence, and AI-enabled execution.

The appointment brings operational experience from golf course management into a business seeking to help operators adapt to changes in how consumers discover and book tee times.

Noteefy's expansion comes as AI assistants become another potential discovery channel for golf businesses. The company says its Noteefy Insights data, drawn from more than 200 course websites, shows traffic from AI assistants increased 499% year over year so far in 2026. ChatGPT accounted for approximately 90% of that traffic, according to the company.

These figures suggest that conversational AI platforms could become a more important source of website visits and booking opportunities. However, referral traffic alone does not establish how many visits convert into paid reservations or how much incremental revenue AI discovery generates.

In October, Noteefy introduced its AI Booking Engine, allowing golfers to find, book, and pay for tee times through ChatGPT, Claude, Grok, and Muse, Meta's personal AI agent. The company says reservations are directed to the golf course's own tee sheet and use the course's rates.

The model is intended to help operators capture bookings through AI interfaces while retaining their direct booking infrastructure. It also reflects a broader shift in digital commerce, as consumers increasingly use conversational interfaces to research products and services rather than relying exclusively on traditional search engines and standalone websites.

Noteefy Studio adds a services layer to that technology. Each participating course is paired with a dedicated golf marketing specialist who uses Noteefy Insights data to help prioritize campaigns and revenue opportunities.

The offering covers multiple sources of golf property revenue, including green fees, outings, events, stay-and-play packages, weddings, corporate functions, memberships, and food and beverage. Its services include email marketing, social media, paid advertising, golfer reputation management, and website development.

The company is positioning Studio for both smaller properties without dedicated marketing personnel and larger resorts or multi-course operators that already have internal teams. In the latter case, the service is designed to supplement existing capabilities with additional data, specialist expertise, and campaign execution.

Website development is another part of the offering. Noteefy says Studio builds and manages AI-ready golf course websites, incorporating search engine optimization, answer engine optimization tracking, analytics, forms, content, imagery, and motion. Campaigns are intended to direct prospective golfers to the property's own website and AI Booking Engine.

Noteefy reports that Studio already works with more than 75 courses and that clients working with the team have recorded green fee revenue growth of up to 21.6%. The company has not disclosed the number of properties included in that figure, the measurement period, baseline revenue, or whether the increase is attributable solely to Studio's services.

CEO and Co-Founder Jake Gordon said the combination of booking technology and hands-on marketing expertise is intended to help golf operators respond to changes in consumer discovery and revenue management. Espe said the offering addresses operational challenges faced by golf businesses, including limited marketing resources and the need to fill tee times and grow events.

The launch broadens Noteefy's business proposition from software-enabled booking and revenue intelligence toward a more integrated technology-and-services model. Its ability to scale will depend on whether the company can demonstrate consistent booking conversion, revenue improvements, and measurable returns across different types of golf properties.

Market Landscape

Golf operators compete for consumer attention across search engines, booking platforms, social channels, and increasingly AI-powered discovery interfaces. Their digital challenge extends beyond attracting website traffic: operators must convert interest into tee-time reservations, event bookings, memberships, and other revenue.

Noteefy's approach combines several parts of this process. Its AI Booking Engine addresses booking access through conversational interfaces, while Studio focuses on marketing execution and the optimization of broader property revenue streams.

The strategy also reflects a wider trend in marketing technology toward combining software with managed services. Rather than giving businesses another platform to operate independently, vendors are increasingly offering specialist support to help customers implement tools and translate data into campaigns.

For golf courses, this model could be relevant to properties with limited marketing resources. Larger operators, however, will need to assess how an external service integrates with existing teams, technology, brand standards, and booking systems.

Strategic Outlook

The appointment of Espe and the launch of Studio position Noteefy to pursue a broader role in golf property growth, spanning customer discovery, booking conversion, and ongoing marketing.

The company's AI referral traffic figures point to an emerging opportunity, but the commercial significance will depend on conversion rates and incremental bookings rather than traffic growth alone. Similarly, Studio's reported green fee revenue gains will require clearer methodology and comparable performance data to establish how consistently the service delivers results.

If Noteefy can demonstrate measurable improvements across bookings and multiple revenue streams, its combination of AI booking infrastructure and managed marketing services could provide a differentiated proposition for golf operators. The next test will be scaling that model while showing that the results extend beyond selected customer examples.

Top Insights

• Executive appointment: Erica Espe joins Noteefy from KemperSports, where she led sales and marketing for more than 160 golf courses, to oversee marketing and growth.

• New services business: Noteefy Studio combines dedicated golf marketing specialists, analytics, and AI-enabled execution across email, social media, paid advertising, and websites.

• AI discovery growth: Noteefy reports AI assistant traffic to more than 200 course websites increased 499% year over year in 2026, with ChatGPT accounting for about 90%.

• Booking technology: The AI Booking Engine enables golfers to find and pay for tee times through supported conversational AI platforms.

• Reported revenue impact: Noteefy says Studio serves more than 75 courses, with clients recording green fee revenue growth of up to 21.6%.

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