MelroseINC Validates Avid NEXIS on AWS as Top Performer for Post-Production in New Cloud Storage Benchmark | Martech Edge | Best News on Marketing and Technology
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MelroseINC Validates Avid NEXIS on AWS as Top Performer for Post-Production in New Cloud Storage Benchmark

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MelroseINC Validates Avid NEXIS on AWS as Top Performer for Post-Production in New Cloud Storage Benchmark

MelroseINC Validates Avid NEXIS on AWS as Top Performer for Post-Production in New Cloud Storage Benchmark

Business Wire

Published on : Jul 25, 2025

MelroseINC's Cloud Storage Test Crowns Avid NEXIS on AWS as Post-Production Powerhouse

Hollywood’s post houses may want to rethink their storage stacks. Los Angeles-based MelroseINC has released a real-world proof-of-concept that finds Avid NEXIS Cloud Storage on AWS outperforms rival systems in the demanding world of TV and film post-production. The study isn’t vendor fluff—it's a rigorously engineered benchmark designed to stress-test cloud storage in workflows involving DaVinci Resolve editing, color correction, and rendering tasks.

Unlike internal vendor tests or limited customer trials, this evaluation was carried out by MelroseTEC’s in-house engineers, alongside seasoned AWS software specialists. The results mark a potential shift in how the media and entertainment industry should approach hybrid cloud infrastructure.

The Benchmark: Three Contenders, One Clear Winner

MelroseINC’s proof-of-concept compared three cloud storage configurations in a production-style environment:

  1. Avid NEXIS Cloud Storage on AWS – A hybrid architecture leveraging fast EBS storage

  2. Competitor #1 – Direct-to-object storage via S3-compatible protocols

  3. Competitor #2 – A file-streaming architecture with smart caching

The findings weren’t subtle.

  • Rendering and proxy file generation on Avid NEXIS was 47% faster than Competitor #1 and 28% faster than Competitor #2

  • In practical terms, the platform cut job times by up to 15 minutes, translating into major time and cost savings at scale

For media professionals juggling time-sensitive post schedules, those minutes matter.

Future-Proofing the Production Pipeline

“We’re delivering total workflow solutions,” said Zeke Margolis, VP of Cloud Solutions at MelrosePMC. “This means blending on-prem systems with private and public cloud environments that scale and adapt with production needs.”

MelroseINC, through its PMC and TEC teams, has long focused on hybrid and cloud-native deployments. But this POC elevates their message: the future of production infrastructure isn’t just digital—it’s intelligent, dynamic, and optimized for real-world creative demand.

Avid's Stamp of Approval

The partnership with Avid underscores the credibility of the findings.

“As the industry pivots to flexible hybrid and cloud-native workflows, this test proves that aligning infrastructure with creative needs is non-negotiable,” said Richard Duke, Chief Cloud Solutions Architect at Avid.

With support for fast rendering, collaborative editing, and global access, Avid NEXIS on AWS is quickly becoming a core component of the modern post-production stack.

Why This Matters: Hybrid is No Longer Optional

The days of exclusively on-prem post workflows are numbered. Whether you’re running dailies for a blockbuster film or editing a streaming series on a tight turnaround, teams need infrastructure that moves as fast as they do. MelroseINC’s findings confirm what many are already feeling: cloud-first doesn’t mean cloud-compromised—especially when the right tools are deployed.

From enabling cost-effective scalability to unlocking new remote collaboration models, the Avid-MelroseINC combo represents a serious evolution for post-production.

If Speed and Scalability Matter, This Test Speaks Volumes

 

With this benchmark, MelroseINC positions itself not just as a technology vendor, but as an infrastructure strategist for media teams navigating a fragmented, cloud-hungry industry. Whether you’re rearchitecting for flexibility or trying to shave time off critical workflows, the message is clear: Avid NEXIS on AWS is built to deliver—fast.

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