McDonald’s and Uber Expand Delivery and Loyalty Partnership Across 14 Markets

Restaurant delivery is becoming more than a convenience channel as major brands look to connect mobile ordering, fulfillment and customer loyalty within a single digital experience. McDonald's and Uber are expanding their multi-year partnership across 14 markets, combining delivery infrastructure with plans to connect MyMcDonald's Rewards and Uber's mobility services. The agreement positions Uber as the preferred integrated delivery partner for orders placed through the McDonald's app in participating countries, while creating opportunities for customers to earn and redeem rewards across both companies' platforms.

McDonald's and Uber are expanding their partnership beyond third-party food delivery, moving toward a more integrated model that connects restaurant ordering, last-mile fulfillment and digital loyalty. The expansion builds on a relationship that began in the United States in 2017 and now makes McDonald's available through Uber Eats in 30 countries.

Under the new multi-year agreement, Uber will become the preferred delivery fulfillment partner for orders placed through the McDonald's app in participating markets. These include the United States, Australia, Canada, France, Germany and the United Kingdom, alongside other markets covered by the broader partnership.

Customers will be able to place delivery orders and track their progress from checkout to doorstep without leaving the McDonald's app. They will also retain the option of ordering through Uber Eats, giving consumers access to both direct and marketplace-based ordering channels.

The arrangement reflects a growing strategy among restaurant chains: maintain ownership of the customer relationship through branded digital channels while relying on external delivery networks for logistics and fulfillment.

Uber Direct Connects Delivery Infrastructure With Restaurant Apps

A central component of the expansion is Uber Direct, the company's white-label delivery service. Unlike traditional marketplace ordering, Uber Direct allows businesses to accept orders through their own websites or applications while using Uber's delivery network to fulfill them.

McDonald's app orders will primarily be fulfilled through Uber Direct, in partnership with Deliverect, according to the announcement.

This model gives McDonald's greater control over its digital ordering experience while avoiding the need to build and maintain an entirely independent last-mile delivery infrastructure.

For Uber, the arrangement expands the role of its delivery network beyond the Uber Eats marketplace. It allows the company to participate in transactions initiated through a restaurant's own digital channels, extending its business-to-business delivery infrastructure.

The distinction is commercially important. Restaurant operators increasingly want direct access to customer data, ordering behavior and loyalty relationships, but building delivery capabilities across multiple cities and markets requires significant operational investment.

By separating the customer-facing ordering interface from the delivery fulfillment layer, Uber Direct offers a way to connect those functions without requiring customers to switch applications.

Loyalty Integration Extends Beyond Food Delivery

The second major development involves connecting McDonald's MyMcDonald's Rewards with Uber's mobility ecosystem.

Beginning this month, eligible members in selected markets will be able to redeem McDonald's loyalty points for discounts on Uber rides through a seasonal activation in the McDonald's app.

The companies also plan to introduce additional capabilities that would allow customers to earn MyMcDonald's Rewards points on eligible McDonald's orders placed through Uber Eats. Those points could subsequently be redeemed for benefits within the McDonald's app, including Uber ride offers.

The planned integration takes restaurant loyalty beyond traditional food purchases. It introduces transportation as another potential reward category, creating additional opportunities for engagement between customer visits.

For McDonald's, this could increase the relevance of its loyalty program by connecting everyday food purchases with mobility services. For Uber, it provides access to an established restaurant rewards ecosystem and additional opportunities to engage customers outside delivery transactions.

McDonald's Loyalty Strategy Gains a Mobility Layer

The loyalty component could have implications beyond promotional discounts.

McDonald's reported nearly 210 million active loyalty users over a 90-day period across 70 markets at the end of 2025. Sales to loyalty members reached nearly $37 billion during the year, highlighting the commercial importance of its digital customer ecosystem.

Connecting this ecosystem with Uber's mobility services creates another potential engagement channel. Customers could use restaurant purchases to access transportation benefits, while Uber gains additional opportunities to engage consumers through a familiar loyalty program.

The integration also reflects a broader trend in digital commerce: loyalty programs are evolving from brand-specific discount systems into connected customer engagement ecosystems.

For businesses, the value of these partnerships increasingly depends on how effectively rewards encourage repeat purchases, increase customer frequency and create engagement across multiple services.

The planned ability to earn MyMcDonald's Rewards points through eligible Uber Eats orders is particularly significant because it could connect marketplace transactions with McDonald's own loyalty infrastructure.

However, the companies have not yet disclosed the full rollout schedule, participating markets for every loyalty feature or detailed redemption terms.

Market Landscape

The partnership arrives as restaurant operators increasingly invest in direct digital ordering while maintaining relationships with third-party delivery marketplaces.

Uber Direct occupies an important position in this model. It allows merchants to accept orders through their own applications, websites or other channels while using Uber's delivery network. Uber Eats, by comparison, operates as a marketplace where customers discover and order from multiple businesses.

This distinction creates a hybrid commerce strategy: restaurants can retain control of their branded ordering experiences while outsourcing delivery logistics.

Competitors such as DoorDash also operate delivery infrastructure and merchant-facing services, including white-label delivery capabilities. Deliveroo competes in food delivery across several international markets.

McDonald's decision to expand its Uber relationship therefore represents more than a delivery agreement. It strengthens the connection between restaurant-owned digital channels, external fulfillment infrastructure and customer loyalty.

The scale of McDonald's existing loyalty business makes this particularly relevant. Its nearly 210 million active loyalty users provide a substantial foundation for cross-platform engagement and personalized offers.

Strategic Outlook

The next stage of digital commerce competition will increasingly involve connecting transactions, fulfillment and loyalty rather than optimizing each function independently.

For McDonald's, the expanded agreement could strengthen direct app ordering while allowing the company to benefit from Uber's established delivery network. For Uber, it expands the commercial role of Uber Direct and creates opportunities to connect food delivery with mobility services.

The larger implication for enterprise marketing teams is the growing importance of interoperable loyalty ecosystems.

Brands will need to evaluate partnerships not only by delivery coverage or transaction volume, but also by their ability to improve customer retention, first-party engagement and repeat purchasing.

The success of the McDonald's-Uber expansion will ultimately depend on execution across markets, the convenience of the integrated experience and whether cross-platform rewards create measurable improvements in customer frequency.

Top Insights

• Delivery integration expands: Uber becomes the preferred fulfillment partner for McDonald's app orders in participating markets, allowing customers to order and track deliveries without leaving the restaurant's application.

• Uber Direct strengthens direct commerce: The white-label delivery infrastructure allows McDonald's to retain its branded ordering experience while outsourcing last-mile fulfillment to Uber's delivery network.

• Loyalty programs become interconnected: Planned MyMcDonald's Rewards and Uber Eats integration could connect restaurant purchases with mobility benefits, creating additional customer engagement opportunities.

• Digital loyalty creates commercial value: McDonald's reported nearly 210 million active loyalty users across 70 markets, making its rewards ecosystem a significant customer engagement asset.

• Restaurant technology moves toward ecosystem partnerships: The agreement illustrates how brands are combining ordering applications, fulfillment infrastructure and loyalty programs to strengthen digital commerce strategies.

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