Idomoo today announced Strata, a generative AI foundation model that reimagines how brands create video content. Unlike traditional AI video models that output a single flat file, Strata generates fully layered compositions—including text, animation, footage, and actors—allowing enterprises to edit and personalize videos at virtually unlimited scale.

From Flat Files to Fully Editable Blueprints

Layered video has long been a staple in professional production tools like Adobe After Effects, but generative AI has historically only produced uneditable flat videos. Strata changes that by generating structured video blueprints with independent layers for typography, motion, animation, and synchronized audio—all while enforcing brand guidelines automatically.

“Every other AI video model generates pixels: a flat file you can’t meaningfully edit,” said Danny Kalish, cofounder and CTO of Idomoo. “Strata generates structure…solving this makes AI video genuinely usable and scalable for enterprises for the first time.”

Blueprints Over Templates

Template-based AI video solutions often force content into rigid layouts, limiting brand compliance, personalization, and studio-level quality. Strata, by contrast, creates custom blueprints for each video, ensuring production-ready quality and flexible editing for sales videos, onboarding content, eCommerce ads, and more.

Brand DNA Applied at Scale

Idomoo’s Lucas AI Video Agent analyzes a company’s approved content to learn its brand voice, visual style, and motion cues. This Brand DNA—covering design, narrative, and assets—is embedded into every video Strata generates, ensuring 360-degree brand compliance across all content.

Hyper-Personalization for Millions

Each video blueprint is fully personalizable: text, images, footage, and more can be adjusted layer by layer. This allows brands to create real-time, hyper-personalized video experiences for millions of viewers in any language, all while preserving brand integrity.

Strata is patent pending, with early access already in use by several of Idomoo’s largest customers. The model is available now through Lucas AI Video Agent, part of Idomoo’s AI video platform.

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