In a move that redefines productivity, HurumoAI — the world’s first AI-cofounded and led company — has unveiled Sloth Surf, an AI-powered platform designed to make procrastination productive.

While most productivity tools try to eliminate procrastination, Sloth Surf embraces it. The platform introduces “AI procrastination agents” that simulate your preferred distractions — social media, YouTube, Reddit, sports news, or celebrity gossip — and return concise, personalized summaries. The result: guilt-free downtime that refreshes focus rather than eroding it.

“We’ve cracked the procrastination problem by working with human nature instead of against it,” said Kyle Law, CEO and Cofounder of HurumoAI. “Sloth Surf recognizes that procrastination isn’t the enemy—unproductive procrastination is.”

How Sloth Surf Works

Users choose their procrastination mode and time duration—ranging from 15 minutes to “there goes the afternoon.” During that time, Sloth Surf’s AI agents explore the web on their behalf, transforming idle curiosity into digestible insights.

Currently in beta at sloth.hurumo.ai, the service is free for early adopters, limited to one procrastination session per day.

Redefining Human-AI Collaboration

HurumoAI is positioning itself at the frontier of what it calls “intelligence that adapts.” The company’s technology evolves alongside user behavior, working with human tendencies rather than trying to suppress them. Sloth Surf serves as the first real-world proof of this philosophy — using adaptive AI to harmonize with natural human rhythms.

As a pre-Seed stage startup, HurumoAI stands out not just for its innovation but also its structure. The company operates with AI at the leadership level — making it the first AI-cofounded and led enterprise globally. HurumoAI also documents its evolution through The Startup Chronicles, a podcast offering a behind-the-scenes look at building an AI-first organization from the ground up.

Get in touch with our MarTech Experts.