GitLab Inc., the AI-native orchestration platform for DevSecOps, has launched an expanded Managed Service Provider (MSP) Partner Program designed to give MSPs a single, comprehensive service across the entire software development lifecycle (SDLC).

The program comes as enterprises increasingly demand agentic AI capabilities that go beyond accelerating coding to streamline planning, security, compliance, and deployment workflows—all within a governed, auditable environment.

From Fragmented Tools to Unified AI Orchestration

While AI tools have accelerated coding, bottlenecks persist in pipeline handoffs, security checks, and compliance reviews. GitLab’s platform addresses these gaps by enabling AI agents to orchestrate work across the SDLC, giving MSPs a differentiated offering to help clients innovate faster while maintaining full control over data.

The enhanced program also responds to strong demand for managed deployment options that meet local data residency and regulatory requirements in regions including EMEA, Latin America, and Asia-Pacific. Partners can deploy GitLab, including AI-native Duo Agent Platform features, across MSP-owned data centers, customer premises, colocation facilities, or hyperscaler environments.

Program Highlights

GitLab’s expanded MSP initiative delivers multiple benefits for partners:

• Revenue opportunities: Standard partner margins plus MSP premiums, with partners retaining 100% of deployment, migration, training, and consulting fees.

• Priority support: Direct engagement with GitLab experts and escalation channels.

• Not-for-resale licenses: Build internal expertise and demonstrate platform capabilities to prospects.

• Training and development: Quarterly technical bootcamps covering platform capabilities, best practices, and troubleshooting.

• Marketing development funds and co-branding: Support for joint case studies, events, and customer acquisition campaigns.

Partner Perspectives

Industry partners praised the program for enabling secure, scalable, and compliant managed services:

• Matthew Hope, Adaptavist: “The MSP program reinforces our commitment to delivering tailored GitLab services, helping customers maximize their investment and leverage features like Duo Agent Platform.”

• Gil Oliveira, Adfinis: “The enhanced MSP program lets us scale 24/7 services while maintaining digital sovereignty and accelerating innovation.”

• Henri Hämäläinen, Eficode: “It enables us to deliver GitLab’s intelligent orchestration platform at scale, helping customers innovate faster while staying compliant.”

Strategic Implications

GitLab’s move highlights a broader trend in DevSecOps: enterprises want managed, AI-driven solutions that unify toolchains without compromising security or compliance. By expanding the MSP program, GitLab positions partners to capture growing demand for intelligent, end-to-end software lifecycle automation while giving clients flexibility in deployment and governance.

Ian Steward, GitLab CRO, emphasized: “By enabling MSPs to deliver our complete platform as a managed service, we're creating a scalable path to market that benefits partners, customers, and GitLab's long-term growth strategy.”

Alex Picker, VP of Global Ecosystems, added: “Our enhanced program addresses the challenge enterprises face in adopting agentic AI while maintaining strict control over their data and compliance posture.”

For MSPs and enterprise customers, GitLab’s expansion represents a step toward a unified, AI-driven approach to DevSecOps—turning fragmented tool stacks into a single, governed revenue and innovation engine.

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